Weekly Wrap: 31st July – 4th August

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Goodbye July and hello August! As we move through the second half of the year at full steam ahead, here are some of our team’s incredible achievements in our weekly wrap up.

A supersprint to success!

The Virgin Australia Supercars Championship raced into town last weekend with the Coates Hire Ipswich Supersprint! The event was a huge success, with an eight per cent increase in ticket sales from last year! But the success extends well beyond the racetrack…our superstar Supercars team of Lily, Bec and Kate secured a HUGE 92 pieces of coverage for the event. Well done to all involved – we can’t wait to see what the Vodafone Gold Coast 600 brings in October!

It’s a race against the clock…

The arrival of August means that we are officially less than a month away from the 21st Bridge to Brisbane Day! On August 27, thousands of participants will take to the streets and celebrate the best our beautiful river city has to offer. Having worked on this event for over a decade, Bridge to Brisbane Day has a special place in P4 Group’s heart and we love working on it more and more each year!  Get your runners on and enter now.

Case studies are the key to innovation

P4 Group attended the last round of Australian Institute of Architects (AIA) seminars in Hobart, Launceston, Melbourne and Brisbane where we spoke with local architects about their successful Performance Solutions. Our first case study went live on ABCB Connect last week, written by independent architect, Steven Bishop of SJ Bishop Architects! The case study shone the spotlight on a disability access Performance Solution in the Riley Street Apartments in Woolloomooloo, NSW. Our aim is to build a suite of case studies to encourage architects to implement innovative design ideas.

Something to get off your chest?

Team Blushing Confetti have been working on an exciting little project for a while now, and last week we were able to finally share it with the world…allow us to introduce to you Blushing Confessions! Centred on the notion that writing is a successful way to heal from a negative ordeal, Blushing Confessions provides a forum for people to express their true feelings without having to say them out loud. Find out more about the campaign here, and feel free to confess something of your own while you’re at it!  Don’t worry, you can remain anonymous…

Calling all green-thumbs!

The Green Heart Fair is Brisbane’s biggest free community and sustainability festival. Taking place twice a year, the Fair welcomes over 100 of Brisbane’s leading sustainability organisations, community groups, artisans, foodies, green-thumbs, conservationists, businesses and eco experts to share information and knowledge with Brisbane residents on how to live more sustainably. In June this year, P4 Group worked with Green Heart Fair, coordinating the media relations for the Chermside event, and are delighted to be working with them again for the September event in Carindale.

And that’s a wrap! Stay tuned each Monday for an update on the happenings of the P4 Group team.

At P4 Group, we’re highly experienced in delivering successful integrated communications campaigns that allow our clients to stay ahead of the game and connect and create valuable relationships with their target audiences.

 Want to know more about how we can assist your business in today’s fast-paced world? Learn more about our services here.

Image by Barry Alsop.