Thinking of studying PR? Here’s a graduate’s take on that idea.

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If you’re in your final year of high school and thinking of studying PR, or at the pointy end of having to choose your major, my simple advice is: go for it! Although, since you’ve made the effort to do your research, I’ll provide you with some advice that’s a little more complex than three fleeting syllables.

I recently graduated from a dual-degree in Business (Public Relations) and Creative Industries (Fashion) from Queensland University of Technology. I’m often told by others that I’m someone that can be easily convinced, so when my sister suggested I should pursue a career in PR, my answer was something along the lines of ‘OK.’

In signing up to my PR major, I wasn’t exactly too sure what I was getting myself into. Lucky for me, it just so happened to be that my flair for writing, ability to stay composed under stress and knack for finding creative solutions to complex problems was just what my chosen industry required.

Here’s a breakdown of how I spent my last four years at university and some advice which may help you get a better understanding of what to expect.


Contrary to what most students may lead you to believe, uni life is pretty great. Along with studying a degree I enjoyed, joining different societies and travelling overseas to study PR at an American college made the last four years some of the best years of my life, hands down. One thing I must recommend is getting to know your tutors and lecturers. They are not just your teachers, they are industry professionals and have been for many years. Their practical experience and wealth of knowledge is something I wish I paid some more attention to early on. It’s worth learning how to forge great relationships with industry professionals because after all, this is the crux of PR – mutually beneficial relationships. You’ll hear that line a lot in your PR classes, so get acting on it!

Work Experience

Get a taste for your desired industry by gaining some valuable experience early on. For example, in my first semester of uni, I completed three weeks of work experience at a Brisbane-based fashion agency and volunteered at Mercedes Benz Fashion Week in Sydney. This experience in events led onto an internship with a boutique PR agency, where I assisted with the launch of a popular fashion, arts and lifestyle event in Brisbane. As my degree and practical experience progressed, I developed a strong interest in corporate PR, particularly in branding and reputation management. To broaden my skillset, I undertook an internship at an agency that provided me with great exposure to the healthcare, consumer and tech industries.

It’s worth noting that, yes, all of these opportunities were unpaid. However, this didn’t bother me as I was thoroughly enjoying the work and the chance to develop meaningful relationships with professionals in my industry. Immersing yourself in quality and valuable work experience will build up your skillset and make you more employable amongst other graduates.


Stepping out of your comfort zone is never easy. However, all of the opportunities I received came from doing exactly that. The communications industry is all about building relationships through networking, having the confidence to go out and get what you want and having an internal drive for success. I’m going to turn the cliché radar up a notch by providing you with my life mantra, once said by the man himself, Nelson Mandela. This helped me reach many personal goals and land a grad job straight out of uni:

‘There is no passion to be found in settling for a life that is less than the one you are capable of living.’

So in summary, my advice to prospective PR students is: Don’t wait until your final year of university to get your hands dirty, value your time and experience different avenues within your profession of choice. Also, forget about your comfort zone – if you’re petrified at the thought of going after something you want, it must be worth it.

A blog post by Rachel Bergin, Account Coordinator at P4 Group.

Do you have any further questions about life as a PR student/graduate? Connect with Rachel on LinkedIn here. 

Are you a budding PR professional looking to gain some agency experience? We’re always looking for switched-on, passionate interns and work experience students! If you fit the above description and have a minimum of one internship under your belt, we’d love to hear from you – please email our Office Manager, Rachel, at with your CV, a bit about yourself, and your availability.