creative strategies for digital marketing, social media, news, publications

Brainstorming: How to Unlock Your Idea Generating Potential

Brainstorming is the creative bread and butter that gives our team at P4 Group the space to offer our clients an out-of-the-box approach to projects and campaigns We believe the team brainstorming process is THE best way to generate ideas Why 1 Brainstorms utilise a diverse group of thinkers Different teams and disciplines, from various backgrounds, bring unique perspectives 2 They provide a creative-thinking environment where the focus is on quantity of ideas To help you facilitate better brainstorms and spark the creativity and imagination that exists inside every employee, we wanted to share the tips and tricks for each of our key brainstorming elements – the environment, the

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Unlock Your Team’s Creativity

Gone are the days where business owners would reach out to PR agencies just to assist with traditional media relations campaigns, whilst other agencies/ departments managed additional communications needs Today, more than ever before, businesses of all shapes and sizes are seeking holistic communication and marketing solutions in one streamlined place At P4 Group, we pride ourselves on being able to deliver a multidisciplinary approach to our clients, with services spanning traditional PR, social media, marketing, sponsorship, stakeholder engagement and more And with such a variety of service offerings and skills within the organisation, unlocking and harnessing creativity in the

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Why the best managers mentor, not micromanage – and how to build a workplace of stayers

As someone who’s been in my field for about six years, I’ve experienced the process of working my way up the corporate ladder under several management/mentoring styles, with one type of manager that stands out - the one that empowers you Some might go as far to say that without acknowledgement for great work, and being offered guidance over being told what to do,  you’re not only having the morale zapped out of you, but you’re bound to be looking for where the grass is greener A recently released Employee Retention Report confirms that micromanagement drives all kinds of employees away, but Generation Y are the least likely to stand for it, even if they are in the infancy of

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