Public Relations

PR’s not-so-dirty trick of the trade: how to spin a good PR story

PR’s not-so-dirty trick of the trade: how to spin a good PR story I’m here to talk to you about PR’s dirty word – spin In this industry we get our fair share of name-calling: flacks, spin kings – even the term ‘PR’ is sometimes met with ‘knowing’ smiles from those who think our jobs are all about cover-ups, manipulation and saving face in a crisis Popular TV shows like Flack and Scandal perpetuate this image, and don’t get me started on SITC’s Samantha But while some people only believe in PR in a crisis (or think it’s all about drinking cosmos and schmoozing celebs); true believers use our PR powers even in times of smooth sailing, because they know a

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Content Marketing

NOT-FOR-PROFIT MARKETING: 5 WAYS TO CUT THROUGH THE NOISE

If you’ve spent time working in the not-for-profit sector recently, you’ll know it’s a fiercely competitive world With things only set to get tougher On one hand, you’ve got the public benefit or community trump card to play your way On the other, it’s dog-eat-dog competitive when it comes to securing social cut-through, worthy media attention, corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are five things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social engagement 1 Cut to the

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Community Engagement

Engaging Rural and Regional Communities

Engaging Rural and Regional Communities With seven million people living in remote areas across Australia, understanding the different approach and tailored techniques required for rural engagement is critical to project success Australians living in remote communities often face unique challenges such as poorer health and welfare outcomes, lower levels of education and restricted access to essential utilities like power and water Challenges most of us may have never considered let alone faced Ensuring we understand the challenges and concerns faced by these communities, prior to engaging is critical So, if you’re heading to a rural community for your next engagement project

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using video for search engine marketing

The Power of Video

 The power of video by Bec Kowald If there were a battle between text and video, video would win every single time The human brain process images 60,000 times faster than text So, it shouldn’t be a surprise that vision is one of our most dominate senses, as our brains are constantly transmitting visual messages With the rise in smartphones usage, videos have become increasingly more accessible, allowing people to watch, learn and be influenced on the go It’s not hard to see that video is one of the most versatile and profitable marketing tools out there right now The new landscape of content marketing is changing how brands are interacting with their

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Social Media

Five Under Five: Ways to Enhance Your Social Content

Erin Rigby joined P4 Group in October 2018 as an Account Director specialising in marketing and communications, after three years at an innovative agency in London In this Five under Five, Erin shares her tips for engaging with your audience on social media 1 Be a story teller Regardless of your product or brand, you have a story to tell! Uncover this and take people on a journey with your content to allow them to connect with your brand at a deeper level 2 Spark up conversation Social channels are a two-way street Encourage your audience by asking questions, inviting suggestions, voting and sharing experiences 3 Be responsive Socials are 24/7 so brands need to keep up

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2018 wrap up blog

2018: The Wrap Up

Can you believe it’s the Christmas break already Time flies when you're having fun, and this year is no exception for the P4 Group team! We’ve have had another award-winning, jam packed 2018, filled with strategic campaigns and inspiring clients So, sit back, relax and join us as we wrap up 2018 with a snapshot of some of our favourite memories: Shop Brisbane City This year marked the second bi-annual Shop the City celebration, a collaboration between QueensPlaza, The Myer Centre and Wintergarden to bring Brisbane's biggest shopping party to life After being appointed to implement an integrated PR and creative campaign, we upped the ante with a new creative look and feel for the

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P4 Team

2017: A HUGE Year In Review

As 2017 draws to a close, the P4 team reflect on the year that was! Here are a few highlights from some of our team members, from what was one of the biggest years in our 23 year history Adrian, CEO and Founder For me, the highlight of 2017 was growing our marketing and digital teams Not only do we now have a full team of experienced marketing and communications strategists in-house, we also now offer a full suite of digital services – including design, social media content creation and advertising, SEO/SEM, eDM strategy and creation, video and web development Offering these all-encompassing services under one roof has not only proven beneficial to our existing client base, but we’ve

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Why the best managers mentor, not micromanage – and how to build a workplace of stayers

As someone who’s been in my field for about six years, I’ve experienced the process of working my way up the corporate ladder under several management/mentoring styles, with one type of manager that stands out - the one that empowers you Some might go as far to say that without acknowledgement for great work, and being offered guidance over being told what to do,  you’re not only having the morale zapped out of you, but you’re bound to be looking for where the grass is greener A recently released Employee Retention Report confirms that micromanagement drives all kinds of employees away, but Generation Y are the least likely to stand for it, even if they are in the infancy of

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