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Five Under Five: Ways to Enhance Your Social Content

Erin Rigby joined P4 Group in October 2018 as an Account Director specialising in marketing and communications, after three years at an innovative agency in London In this Five under Five, Erin shares her tips for engaging with your audience on social media 1 Be a story teller Regardless of your product or brand, you have a story to tell! Uncover this and take people on a journey with your content to allow them to connect with your brand at a deeper level 2 Spark up conversation Social channels are a two-way street Encourage your audience by asking questions, inviting suggestions, voting and sharing experiences 3 Be responsive Socials are 24/7 so brands need to keep up

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microinfluencer blog

The Importance of the Micro-Influencer for your Marketing

You have probably heard about it, you may have even engaged with an influencer, but how much of your marketing goes towards influencer engagement and promotion For a lot of brands, this resource often goes untapped As the world evolves towards a more digital-centric focus, using influencers to help spread your messaging is only becoming more important What is a Micro-Influencer The term influencer has been thrown around a lot recently (especially if you have seen Frye Fest!) but the common understanding for many is that an influencer is social media’s version of a celebrity While this may be true for those with millions of followers, this is not where most of the marketing is (well,

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paid media, publicist

Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

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brand marketing, brand strategy, design

How to Maintain Consistency for Your Brand Online

One of the most important aspects of building and establishing yourself (or your company) as a brand is consistency Consistency and cohesiveness build credibility and brand recognition within your target audience As today’s online environment is so saturated with content, it’s important to stand out and be recognisable across all platforms, while remaining true to your brand Here are our top tips to achieving consistency across your online platforms Give your brand some personality A sure-fire way to stand out from the crowd is to give your online platforms some personality! While it’s important to remain professional, the nature of social media is more personable and conversational

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social media, facebook advertising, google, linkedin, instagram

Social Media Updates for 2018

New year, new social media update - nothing like kicking off 2018 with something new to digest  Thankfully for you, the P4 digital team constantly have their finger on the pulse, ready to adapt to the ever-changing world of digital marketing To ensure you start the year on the right foot (and don’t keep living in 2017) we have compiled a need-to-know guide on all things social media for 2018 to help you transition with ease Facebook If you haven’t been living under a rock this year, you would have heard of Mark Zuckerberg’s latest announcement on Facebook’s algorithm change – if you have no idea what we are talking about you can read his official statement here

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The decline in print media means…what exactly?

There’s no denying that the media landscape has changed dramatically The number of print media outlets we can pitch stories to has almost halved in the past ten years; journalists and photographers are more time poor than ever before; and the 24-hour news cycle means brands must be ‘on’ at all timesor risk being left behind So with all these changes, how can we still secure positive coverage for our clients and reach the people we want to reach Bec Burn, Account Manager at P4 Group, shares her insights… Visuals are key Having a great story to tell is no longer enough The largest news outlets now only have a few photographers to share across multiple mastheads, so publications

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Weekly Wrap 28th August – 3rd September

“Marketing’s job is never done It’s about perpetual motion We must continue to innovate every day” – Beth Cornstock The arrival of spring also marks the arrival of another busy month on the P4 calendar! Here’s the rundown on what our team have been up to this week Queensland Child Protection Week P4 Group is proud to be working with Queensland Child Protection Week again this year on raising the profile of all issues connected with child protection Last Thursday, as part of QCPW, a special ceremony was held at Parliament House to honour Queensland’s superheroes of child safety There are some incredible people walking among us - you can read about all the awards and winners

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event management

Weekly Wrap 14th August – 18th August

What a week! There may have only been four working days but the P4 team managed to achieve so much in a short time From festival openings to new findings, and even a feature on The Bachelor Australia – take a look at our weekly wrap from within the P4 office Mates4Mates Senate Inquiry This week the Senate released long-awaited findings of the Inquiry into suicide by veterans and ex-service personnel, titled The Constant Battle: Suicide by Veterans  Our client Mates4Mates provided a submission to this Inquiry in February this year and many of the recommendations made by the organisation were endorsed, making this a positive step forward for Australia’s veteran community In line

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Four simple hacks to crafting a beautiful Instagram feed

Picture this: we’re doing our daily scroll through our social channels and we come across a beautiful snap posted by one of the most envied travel bloggers of today: @helloemilie Our thumb freezes and hovers over the screen as we pause momentarily to gaze in awe at Instagram photos of Emilie unthawing beside a campfire outside an igloo in Finland, or wandering through an endless forest of bamboo in Japan We’ve all been there But Emilie doesn’t have one million followers for nothing! In taking her Instagram photos, she adheres to several unofficial rules that have led her to her enormous success Well, we’re here to write the unwritten - here are four key tips that will take

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Authentic Marketing for Not-For-Profits: 5 Tips

If you’ve spent any time working in the not-for-profit sector recently, you will know that it can be a brutally competitive world, with things only set to get tougher On one hand, you’ve got the upper hand in representing a brand that is operating for public benefit, and, more often than not, meeting a community need On the other, it’s fiercely competitive when it comes to obtaining corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are a few things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social

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Social Media for Different Industries – Who, What, When and WHY!

On any given day, a typical Facebook user is spending over 12 hours a week on Facebook For this reason, whether you're a luxury hotel chain, fashion boutique, burger restaurant or a financial planner, being active on social media is a must, and should be utilised effectively to reflect your overarching business strategy However, there is no one-size-fits-all approach: a corporate accounting firm's social media activity will vary dramatically from that of a luxury fashion label The key to understanding the when, where and what of your social media strategy is to first understand the who and why Who are you trying to speak to This means having an in-depth understanding of who your

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5 Things You Can Do Today To Up Your Social Media Game

From an outsider’s perspective, managing social media for a business may seem like a lot of hard work Well dear friend, that’s because it is But understanding what success looks like to your business at a social level, means you can ensure your approach is playing the part it needs to be in your overall business and marketing strategy In the end, resulting in less work and more successes To help with this equation, we’ve identified five things you can be doing right now to enhance your current practises, and hopefully strike a little social media gold in the process Know your social media platforms and audiences Before you post that next piece of content on Facebook, ask

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Social Media Strategy 101: 5 Essential Tips

Knowing how to maximise your online presence can be overwhelming and labour-intensive, with the need for organisations to be present, up-to-date, relevant and responsive to customers at all times But by understanding the opportunities that exist in the digital space, and identifying what success looks like to your business at a social level, you can ensure your social media approach is playing the vital part it should be in your overall marketing strategy Before you dive in head first, here are some considerations from our Account Director Adam Brunes

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Ten Tried & Tested Tips to Instantly Improve your Brand’s Social Presence

  Social media is like one of your babies, right You love it because it’s a labour of love and it’s yours But deep down, you can’t help but think… ‘Could it be better’

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Social Media Marketing: Instagram vs. Snapchat

In the age of social media, hashtags and 'regrams' are spread across the Insta-sphere, linking consumers to brands, movements, organisations and individuals This brings the relationship between a brand and their consumer closer than ever before – allowing for instant feedback, easily followed trends and accessible insights With the roll out of Instagram's highly controversial (yet now highly celebrated) Stories feature, it was always going to be interesting to see how Snapchat would fare in a world where ephemeral content is being embraced at lightning speed Many digital marketers were quick to throw in their two cents on the debate, and thankfully most have concluded that both

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Stop What You’re Doing, And Update Your Instagram App!

Our favourite app has just announced an exciting new update As of today, Instagram users can upload up to 10 photos AND videos in one post! When uploading, these posts are completely customisable – you can change the order, apply a filter to all photos at once, or edit them one-at-a-time A little square icon will appear over your post in your profile grid to show your followers that there’s more to see Simply #swipeleft to see them all! One thing to note, however, is that these posts have a single caption and are square only, for now… We’re HUGE fans of this Instagram update at P4 Group and feel that our clients will benefit from this immensely! We know all too well the

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Famils: How They Can Work Wonders For Your Brand

While it’s still hot, hot, hot outside, the hectic summer season in the hotel and tourism sector is beginning to wind down For our client, Seahaven Noosa, this means it’s the perfect time to kick off our media and influencer familiarisation (or famil) program for 2017! What's a famil If you haven’t heard of a famil before, the concept is based around inviting a journalist or social media influencer to experience your product or service, in the hope that they will write, post or blog about your brand to their audiences When executed correctly, a famil program will keep your brand front-of-mind for people already engaged with the brand, allow you to reach entirely new audiences

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