brand marketing, brand strategy, design

How to Maintain Consistency for Your Brand Online

One of the most important aspects of building and establishing yourself (or your company) as a brand is consistency Consistency and cohesiveness build credibility and brand recognition within your target audience As today’s online environment is so saturated with content, it’s important to stand out and be recognisable across all platforms, while remaining true to your brand Here are our top tips to achieving consistency across your online platforms Give your brand some personality A sure-fire way to stand out from the crowd is to give your online platforms some personality! While it’s important to remain professional, the nature of social media is more personable and conversational

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linkedin Marketing, Linkedin advertising

5 Ways LinkedIn Can Boost Your Business

How A LinkedIn Strategy Can Positively Impact Your Business LinkedIn can be one of two things to your business: yet another social platform you’ve probably forgotten the password for, or the most powerful tool in your hot little pocket When used right, LinkedIn can be a game changer to your business’ bottom-line Here are some thumb-stopping tips on how to nurture your company’s LinkedIn profile Source, attract and recruit incredible talent As with most industries, technology has changed the traditional HR world we used to know With over four million active Australian users online each month, the platform serves up prospective talent on a shiny silver platter Add-on services

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The decline in print media means…what exactly?

There’s no denying that the media landscape has changed dramatically The number of print media outlets we can pitch stories to has almost halved in the past ten years; journalists and photographers are more time poor than ever before; and the 24-hour news cycle means brands must be ‘on’ at all timesor risk being left behind So with all these changes, how can we still secure positive coverage for our clients and reach the people we want to reach Bec Burn, Account Manager at P4 Group, shares her insights… Visuals are key Having a great story to tell is no longer enough The largest news outlets now only have a few photographers to share across multiple mastheads, so publications

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