paid media, publicist

Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

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5, 6, 7, Donate! Q&A With Women’s Legal Service Queensland on Dancing CEOs

P4 Group Client Spotlight: Women's Legal Service Queensland Whether you’re passionate about supporting Queenslanders in need, or like to think you would have made a fantastic judge on So You Think You Can Dance, you’re going to want to know what these two things have in common The answer An annual fundraising event for Women’s Legal Service Queensland by the name of Dancing CEOs Each year, twelve CEOs take the stage at Brisbane City Hall to bust out their best moves for an even better cause That cause is Women’s Legal Service Queensland (WLSQ), a specialist community legal centre providing free legal and social work services to Queensland women and their children in instances of

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marketing communications

7 Things Every Communications Professional Wants You To Know About Their Job

Despite what Absolutely Fabulous may have led you to believe, being a publicist is not all champagne and fashion shows (although admittedly, there is some of that) As a communications professional, we spend most of our time researching, planning, talking, pitching, strategising, writing, briefing, networking and reporting – while the reality may not be as glamorous as the job title suggests, it’s undoubtedly a labour of love Based on real-life conversations and scenarios, here are seven things we wish family and friends could understand about communications professionals: 1 “How can you possibly send that many emails in one day” When I say I sent 300 emails today, I’m not

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