marketing communications

7 Things Every Communications Professional Wants You To Know About Their Job

Despite what Absolutely Fabulous may have led you to believe, being a publicist is not all champagne and fashion shows (although admittedly, there is some of that) As a communications professional, we spend most of our time researching, planning, talking, pitching, strategising, writing, briefing, networking and reporting – while the reality may not be as glamorous as the job title suggests, it’s undoubtedly a labour of love Based on real-life conversations and scenarios, here are seven things we wish family and friends could understand about communications professionals: 1 “How can you possibly send that many emails in one day” When I say I sent 300 emails today, I’m not

Tags: , , , , , , , , , ,

A Publicist’s Guide To Confidence: How To Nail It Even When You’re Not

As a Senior Account Executive, I’m still fairly junior in the world of PR and Communications While I’ve worked in the industry for more than five years in PR, events, external and internal comms, creative and corporate writing (and the list goes on), I still find myself a little nervous picking up the phone with an important pitch to a big name journalist or presenting a strategy to a major client for the first time Part of a publicist’s role is to be calm and confident at all times, and keep those around them feeling the same And you know what We nail it every time But that doesn’t mean we’re not battling some nerves on the inside I’m a firm believer that nerves are a

Tags: , , , , ,