first year of pr blog

6 Key Learnings from My First Year Working in PR

My first 18 months working in the communications industry has been a combination of many things, however the most obvious words to describe it are exciting and challenging As my first full-time gig, the experience working at P4 Group has offered me ample opportunities to grow as an emerging professional, as well as teaching me plenty of lessons along the way Whether you’re chasing your dream grad job or have just commenced your first PR role in an agency, hopefully my experience in the first 12 months working agency-side will help prepare you for yours! Since my very first Introduction to Public Relations in a lecture at QUT, I knew this was an industry I wanted to be in and with

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mastering multitasking blog

Mastering A Multi-Tasking Mindset

Brain fog… isn’t it a pest You’re on top of your game, smashing your deadlines and feeling great until a major client is hit with a crisis Time to drop everything and get moving…BUT before you do, how will you manage the madness before it manages you Adrenaline-inducing at times, the pace of Public Relations is certainly one of the most thrilling and rewarding parts of the job When others might crack under the pressure, PR professionals crave the heat, take control and thrive With several accounts on the run, multi-tasking quickly becomes your knack Although, without the right strategies in place, it can be easy to get stuck in the crossfire when times get busy You’ll

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PROI p4 blog

PROI: What Does It Mean?

As you may have seen on our website, e-signatures and newsletters, P4 Group is one of a handful of Australian agencies that are a part of PROI Worldwide – a network of international, independently owned agencies, with over 75 partner agencies across five continents, 50 countries and 100+ cities But what does being a part of this cohort actually mean, and how does it benefit our staff, clients and agency as a whole  To help you better understand, below are five of the pros of being a PROI member: 1 We’re leading the way: PROI partners are usually the leading, or largest, independent PR firms in their markets and must meet stringent criteria before they are approved for membership

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2018 wrap up blog

2018: The Wrap Up

Can you believe it’s the Christmas break already Time flies when you're having fun, and this year is no exception for the P4 Group team! We’ve have had another award-winning, jam packed 2018, filled with strategic campaigns and inspiring clients So, sit back, relax and join us as we wrap up 2018 with a snapshot of some of our favourite memories: Shop Brisbane City This year marked the second bi-annual Shop the City celebration, a collaboration between QueensPlaza, The Myer Centre and Wintergarden to bring Brisbane's biggest shopping party to life After being appointed to implement an integrated PR and creative campaign, we upped the ante with a new creative look and feel for the

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public relations internship

5 Ways to Make Your Internship Work for You

The adage ‘practice makes perfect’ has never resonated more than the day I walked into my first internship - bright eyed and bushy tailed, with a solid GPA and unrivalled enthusiasm only a 19-year-old was capable of Not only would I soon realise nothing I had been learning throughout the semester applied in this office, but I would also grow to understand that practice was key, and a solid university result did not equate to a perfectly crafted media release Amidst the red pen mark-ups on my writing and, what seemed like never-ending media list development, grew confidence and skills that only an on-the-job education could teach Soon, days would become weeks and those weeks would

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Pria Awards

P4 Group honoured at the 2018 PRIA National Golden Target Awards

Following a year of consistently delivering strategic campaigns that drive real change for our clients, we were ecstatic to walk out as award winners at the Public Relations Institute of Australia (PRIA) National Golden Target Awards (GTAs), held in Sydney Following our success locally at State Awards event earlier this month, last night’s event saw our team awarded Best Pro Bono Campaign of the Year, for Women’s Legal Service Queensland’s (WLSQ) annual Dancing CEOs event P4 Group was engaged to use publicity activity to drive hype around the event, to assist with the 2018 fundraising goal of $250,000 We took a ‘pitch and plan’ approach to publicity, identifying media angles

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Pria awards P4 Group, PR Awards

P4 Group recognised at the 2018 PRIA Golden Target Award State Finals

After a stellar year of delivering strategic, results-driven campaigns for clients, P4 Group was recognised at the Public Relations Institute of Australia (PRIA) Golden Target Awards (GTAs) last night, taking out awards in the Major Campaign, Pro Bono Campaign, Integrated Marketing and Communication Campaign and Consumer Campaign categories Speaking on the success of the night, P4 Group’s CEO, Adrian Basile, said he was proud of everyone involved in the award-winning campaigns "The team at P4 Group continually go above and beyond to deliver results to clients, so it’s no surprise that their hard work was recognised against some very deserving competition at the State GTAs last

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paid media, publicist

Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

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brand marketing, brand strategy, design

How to Maintain Consistency for Your Brand Online

One of the most important aspects of building and establishing yourself (or your company) as a brand is consistency Consistency and cohesiveness build credibility and brand recognition within your target audience As today’s online environment is so saturated with content, it’s important to stand out and be recognisable across all platforms, while remaining true to your brand Here are our top tips to achieving consistency across your online platforms Give your brand some personality A sure-fire way to stand out from the crowd is to give your online platforms some personality! While it’s important to remain professional, the nature of social media is more personable and conversational

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5, 6, 7, Donate! Q&A With Women’s Legal Service Queensland on Dancing CEOs

P4 Group Client Spotlight: Women's Legal Service Queensland Whether you’re passionate about supporting Queenslanders in need, or like to think you would have made a fantastic judge on So You Think You Can Dance, you’re going to want to know what these two things have in common The answer An annual fundraising event for Women’s Legal Service Queensland by the name of Dancing CEOs Each year, twelve CEOs take the stage at Brisbane City Hall to bust out their best moves for an even better cause That cause is Women’s Legal Service Queensland (WLSQ), a specialist community legal centre providing free legal and social work services to Queensland women and their children in instances of

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Thinking of studying PR? Here’s a graduate’s take on that idea.

If you’re in your final year of high school and thinking of studying PR, or at the pointy end of having to choose your major, my simple advice is: go for it! Although, since you’ve made the effort to do your research, I’ll provide you with some advice that’s a little more complex than three fleeting syllables I recently graduated from a dual-degree in Business (Public Relations) and Creative Industries (Fashion) from Queensland University of Technology I’m often told by others that I’m someone that can be easily convinced, so when my sister suggested I should pursue a career in PR, my answer was something along the lines of ‘OK’ In signing up to my PR major, I wasn’t

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public relations, media

New Year, New PR Industry: Predicted Shake-Ups for 2018

We’ve upped our daily treat consumption from 0 to ‘I’ve got to stop eating!’ with the endless amount of baked goods on offer, and we’re officially sick of hearing Mariah Carey spinning on repeat – yep, Christmas has been and gone! With the New Year in full swing, we switch our minds to the excitement ahead, which includes a barrage of resolutions we probably won’t end up keeping, and some welcome advancements to our ever-changing industry So what are the shake-ups headed for PR in Australia in 2018 It’s always said that PR professionals wear multiple hats, and we’re certainly not just publicists here at P4 Group - we’re fortune-tellers too! Here’s what we’re

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marketing communications

7 Things Every Communications Professional Wants You To Know About Their Job

Despite what Absolutely Fabulous may have led you to believe, being a publicist is not all champagne and fashion shows (although admittedly, there is some of that) As a communications professional, we spend most of our time researching, planning, talking, pitching, strategising, writing, briefing, networking and reporting – while the reality may not be as glamorous as the job title suggests, it’s undoubtedly a labour of love Based on real-life conversations and scenarios, here are seven things we wish family and friends could understand about communications professionals: 1 “How can you possibly send that many emails in one day” When I say I sent 300 emails today, I’m not

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Unlock Your Team’s Creativity

Gone are the days where business owners would reach out to PR agencies just to assist with traditional media relations campaigns, whilst other agencies/ departments managed additional communications needs Today, more than ever before, businesses of all shapes and sizes are seeking holistic communication and marketing solutions in one streamlined place At P4 Group, we pride ourselves on being able to deliver a multidisciplinary approach to our clients, with services spanning traditional PR, social media, marketing, sponsorship, stakeholder engagement and more And with such a variety of service offerings and skills within the organisation, unlocking and harnessing creativity in the

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Weekly Wrap 11th September – 17th September

Make it simple Make it memorable Make it inviting to look at Make it fun to read – Leo Burnett It’s hard to believe we are now officially in the final quarter of 2017 and, despite the speed at which the year is going, our team is continuing to produce incredible results for their clients  Below is a snapshot of last week’s success in our weekly wrap up - Choice, Passion, Life Last week our client Choice Passion Life (CPL) celebrated National Disability Action Week 2017 which focuses on empowering people with disabilities and improving access and inclusion throughout the community Our dedicated CPL team secured some fantastic coverage throughout the national awareness week, as

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Bec-blog-300×211

The decline in print media means…what exactly?

There’s no denying that the media landscape has changed dramatically The number of print media outlets we can pitch stories to has almost halved in the past ten years; journalists and photographers are more time poor than ever before; and the 24-hour news cycle means brands must be ‘on’ at all timesor risk being left behind So with all these changes, how can we still secure positive coverage for our clients and reach the people we want to reach Bec Burn, Account Manager at P4 Group, shares her insights… Visuals are key Having a great story to tell is no longer enough The largest news outlets now only have a few photographers to share across multiple mastheads, so publications

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Weekly Wrap 4th September – 10th September

"Nothing great was ever achieved without enthusiasm" - Ralph Waldo Emerson Lights, camera, action! Last week went by in a flash – check out this summary of everything we got up to in P4 HQ Brisbane Festival is on! It’s here! It’s finally here! Saturday 9th September marked the official launch of Brisbane Festival and it’s safe to say the weekend was chock-full of great entertainment and everything PINK! Our dedicated #Brisfest team have already achieved some amazing results to date, with over 162 pieces of media coverage secured in the week leading up to the launch and a total of 650 pieces to date!  Read all about the glitz and glamour of the weekend in The Courier Mail

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Weekly Wrap 28th August – 3rd September

“Marketing’s job is never done It’s about perpetual motion We must continue to innovate every day” – Beth Cornstock The arrival of spring also marks the arrival of another busy month on the P4 calendar! Here’s the rundown on what our team have been up to this week Queensland Child Protection Week P4 Group is proud to be working with Queensland Child Protection Week again this year on raising the profile of all issues connected with child protection Last Thursday, as part of QCPW, a special ceremony was held at Parliament House to honour Queensland’s superheroes of child safety There are some incredible people walking among us - you can read about all the awards and winners

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Weekly Wrap 21st August – 27th August

Talent wins games, but teamwork and intelligence wins championships – Michael Jordan What a week! Here’s what’s happened in the wonderful world of P4 Group during the last week #BESTTIMEBNE On Sunday August 27, thousands of people took to the streets to enjoy Brisbane’s best fun run! Bridge to Brisbane Day 2017 saw 30,000 participants pound over the Story Bridge and raise almost $700,000 for deserving charities Not only did Sunday mark the 21st Bridge to Brisbane Day; it was also the tenth time P4 Group have worked on this project! P4’s terrific trio of Lauren, Sophie and Dani worked hard to ensure that this year’s campaign built on the success of the last – and they

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event management

Weekly Wrap 14th August – 18th August

What a week! There may have only been four working days but the P4 team managed to achieve so much in a short time From festival openings to new findings, and even a feature on The Bachelor Australia – take a look at our weekly wrap from within the P4 office Mates4Mates Senate Inquiry This week the Senate released long-awaited findings of the Inquiry into suicide by veterans and ex-service personnel, titled The Constant Battle: Suicide by Veterans  Our client Mates4Mates provided a submission to this Inquiry in February this year and many of the recommendations made by the organisation were endorsed, making this a positive step forward for Australia’s veteran community In line

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Weekly Wrap 7th – 11th August

Success doesn’t come from what you do occasionally It comes from what you do consistently – Anonymous As we kick off another week, we take a moment to reflect on our team’s achievements from last week in our latest weekly wrap! Welcome back ACCU! We’re delighted to be working with the Queensland ANZAC Centenary Coordination Unit (ACCU) on a PR campaign to commemorate the 100 year anniversary of the Battle of Polygon Wood To honour the courage of the 57,000 Australian soldiers who made the ultimate sacrifice, a tree-planting ceremony will take place in Roma, Cloncurry, Cairns and Rockhampton on September 24th  We worked with the ACCU earlier this year on the Battle of Bullecourt

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Weekly Wrap: 31st July – 4th August

Goodbye July and hello August! As we move through the second half of the year at full steam ahead, here are some of our team’s incredible achievements in our weekly wrap up A supersprint to success! The Virgin Australia Supercars Championship raced into town last weekend with the Coates Hire Ipswich Supersprint! The event was a huge success, with an eight per cent increase in ticket sales from last year! But the success extends well beyond the racetrack…our superstar Supercars team of Lily, Bec and Kate secured a HUGE 92 pieces of coverage for the event Well done to all involved - we can’t wait to see what the Vodafone Gold Coast 600 brings in October! It’s a race against the

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Event Planning: Five Key Tips For Success

When it comes to event planning, it's important to make sure that everything runs as smoothly as possibleor at least, that's how it must appear to guests! Events can range from large galas and media launches to stakeholder luncheons and bespoke experiences…and these only scratch the surface! However, the very nature of it being an “event” means that it will be memorable and leave a lasting impression on those in attendance There’s so much to consider when it comes to event planning, from budget and guests to location and food, and everything in between Here are our top tips that you can implement from the get-go to ensure your event is a success The secret: planning is

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lauren-blog-300×200

The harsh, ah, truth about your vocabulary

If you're like me, you've probably not heard of a speech disfluency until now, however, again like me, I'm sure it is a habit you have unknowingly adopted in your everyday Disfluency: A speech disfluency, also spelled speech dysfluency, is any of various breaks, irregularities (within the English language), or non-lexical vocables that occurs within the flow of otherwise fluent speech In simple terms, a speech disfluency is any interruption in the normal flow of speech Most commonly, or at least in my experience, these are sounds such as 'um,' 'like' or 'ah' and, unofficially, represent a break in conversation Some of us are most in tune with this when we are nervous,

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NEWS FLASH: P4 Group joins PROI, partnering with PR agencies worldwide

The PROI Worldwide has further cemented its international reach with yet another Australian-based agency to join the fold, with Queensland-based integrated marketing communications agency, P4 Group, becoming the fifth Australian-based global partner Adrian Basile, CEO of P4 Group, said that becoming a member of PROI Worldwide is as much about enhancing the learning and development opportunities of his team as it is about working alongside and sharing knowledge with other like-minded business leaders from around the globe “P4 Group is made up of a team of highly creative dedicated professionals who are constantly seeking opportunities to strengthen their skill set Collaborating and

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