first year of pr blog

6 Key Learnings from My First Year Working in PR

My first 18 months working in the communications industry has been a combination of many things, however the most obvious words to describe it are exciting and challenging As my first full-time gig, the experience working at P4 Group has offered me ample opportunities to grow as an emerging professional, as well as teaching me plenty of lessons along the way Whether you’re chasing your dream grad job or have just commenced your first PR role in an agency, hopefully my experience in the first 12 months working agency-side will help prepare you for yours! Since my very first Introduction to Public Relations in a lecture at QUT, I knew this was an industry I wanted to be in and with

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mastering multitasking blog

Mastering A Multi-Tasking Mindset

Brain fog… isn’t it a pest You’re on top of your game, smashing your deadlines and feeling great until a major client is hit with a crisis Time to drop everything and get moving…BUT before you do, how will you manage the madness before it manages you Adrenaline-inducing at times, the pace of Public Relations is certainly one of the most thrilling and rewarding parts of the job When others might crack under the pressure, PR professionals crave the heat, take control and thrive With several accounts on the run, multi-tasking quickly becomes your knack Although, without the right strategies in place, it can be easy to get stuck in the crossfire when times get busy You’ll

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Why the best managers mentor, not micromanage – and how to build a workplace of stayers

As someone who’s been in my field for about six years, I’ve experienced the process of working my way up the corporate ladder under several management/mentoring styles, with one type of manager that stands out - the one that empowers you Some might go as far to say that without acknowledgement for great work, and being offered guidance over being told what to do,  you’re not only having the morale zapped out of you, but you’re bound to be looking for where the grass is greener A recently released Employee Retention Report confirms that micromanagement drives all kinds of employees away, but Generation Y are the least likely to stand for it, even if they are in the infancy of

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Weekly Wrap 21st August – 27th August

Talent wins games, but teamwork and intelligence wins championships – Michael Jordan What a week! Here’s what’s happened in the wonderful world of P4 Group during the last week #BESTTIMEBNE On Sunday August 27, thousands of people took to the streets to enjoy Brisbane’s best fun run! Bridge to Brisbane Day 2017 saw 30,000 participants pound over the Story Bridge and raise almost $700,000 for deserving charities Not only did Sunday mark the 21st Bridge to Brisbane Day; it was also the tenth time P4 Group have worked on this project! P4’s terrific trio of Lauren, Sophie and Dani worked hard to ensure that this year’s campaign built on the success of the last – and they

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