paid media, publicist

Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

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brand marketing, brand strategy, design

How to Maintain Consistency for Your Brand Online

One of the most important aspects of building and establishing yourself (or your company) as a brand is consistency Consistency and cohesiveness build credibility and brand recognition within your target audience As today’s online environment is so saturated with content, it’s important to stand out and be recognisable across all platforms, while remaining true to your brand Here are our top tips to achieving consistency across your online platforms Give your brand some personality A sure-fire way to stand out from the crowd is to give your online platforms some personality! While it’s important to remain professional, the nature of social media is more personable and conversational

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Thinking of studying PR? Here’s a graduate’s take on that idea.

If you’re in your final year of high school and thinking of studying PR, or at the pointy end of having to choose your major, my simple advice is: go for it! Although, since you’ve made the effort to do your research, I’ll provide you with some advice that’s a little more complex than three fleeting syllables I recently graduated from a dual-degree in Business (Public Relations) and Creative Industries (Fashion) from Queensland University of Technology I’m often told by others that I’m someone that can be easily convinced, so when my sister suggested I should pursue a career in PR, my answer was something along the lines of ‘OK’ In signing up to my PR major, I wasn’t

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public relations, media

New Year, New PR Industry: Predicted Shake-Ups for 2018

We’ve upped our daily treat consumption from 0 to ‘I’ve got to stop eating!’ with the endless amount of baked goods on offer, and we’re officially sick of hearing Mariah Carey spinning on repeat – yep, Christmas has been and gone! With the New Year in full swing, we switch our minds to the excitement ahead, which includes a barrage of resolutions we probably won’t end up keeping, and some welcome advancements to our ever-changing industry So what are the shake-ups headed for PR in Australia in 2018 It’s always said that PR professionals wear multiple hats, and we’re certainly not just publicists here at P4 Group - we’re fortune-tellers too! Here’s what we’re

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The decline in print media means…what exactly?

There’s no denying that the media landscape has changed dramatically The number of print media outlets we can pitch stories to has almost halved in the past ten years; journalists and photographers are more time poor than ever before; and the 24-hour news cycle means brands must be ‘on’ at all timesor risk being left behind So with all these changes, how can we still secure positive coverage for our clients and reach the people we want to reach Bec Burn, Account Manager at P4 Group, shares her insights… Visuals are key Having a great story to tell is no longer enough The largest news outlets now only have a few photographers to share across multiple mastheads, so publications

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Event Planning: Five Key Tips For Success

When it comes to event planning, it's important to make sure that everything runs as smoothly as possibleor at least, that's how it must appear to guests! Events can range from large galas and media launches to stakeholder luncheons and bespoke experiences…and these only scratch the surface! However, the very nature of it being an “event” means that it will be memorable and leave a lasting impression on those in attendance There’s so much to consider when it comes to event planning, from budget and guests to location and food, and everything in between Here are our top tips that you can implement from the get-go to ensure your event is a success The secret: planning is

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Five Myths About Investing In Communication

Interestingly, communication is among the most misunderstood professions in business As an industry, we haven’t excelled in doing for ourselves what we do for others every day Isn’t life funny like that If you’re our client, we’ll find your audience and educate them about who you are and why they should care, in a way that is meaningful and memorable Yet what comes to mind when you think about public relations Absolutely Fabulous, darling Marketing Mad Men Social media Brunch photos, filtered selfies, #blessed These perceptions don’t even scratch the surface of what communications professionals actually do from day to day So without further ado, join us as we dispel some of

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Authentic Marketing for Not-For-Profits: 5 Tips

If you’ve spent any time working in the not-for-profit sector recently, you will know that it can be a brutally competitive world, with things only set to get tougher On one hand, you’ve got the upper hand in representing a brand that is operating for public benefit, and, more often than not, meeting a community need On the other, it’s fiercely competitive when it comes to obtaining corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are a few things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social

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reaching PR Goals

A Publicist’s Guide To Confidence: How To Nail It Even When You’re Not

As a Senior Account Executive, I’m still fairly junior in the world of PR and Communications While I’ve worked in the industry for more than five years in PR, events, external and internal comms, creative and corporate writing (and the list goes on), I still find myself a little nervous picking up the phone with an important pitch to a big name journalist or presenting a strategy to a major client for the first time Part of a publicist’s role is to be calm and confident at all times, and keep those around them feeling the same And you know what We nail it every time But that doesn’t mean we’re not battling some nerves on the inside I’m a firm believer that nerves are a

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