paid media, publicist

Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

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Thinking of studying PR? Here’s a graduate’s take on that idea.

If you’re in your final year of high school and thinking of studying PR, or at the pointy end of having to choose your major, my simple advice is: go for it! Although, since you’ve made the effort to do your research, I’ll provide you with some advice that’s a little more complex than three fleeting syllables I recently graduated from a dual-degree in Business (Public Relations) and Creative Industries (Fashion) from Queensland University of Technology I’m often told by others that I’m someone that can be easily convinced, so when my sister suggested I should pursue a career in PR, my answer was something along the lines of ‘OK’ In signing up to my PR major, I wasn’t

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marketing communications

7 Things Every Communications Professional Wants You To Know About Their Job

Despite what Absolutely Fabulous may have led you to believe, being a publicist is not all champagne and fashion shows (although admittedly, there is some of that) As a communications professional, we spend most of our time researching, planning, talking, pitching, strategising, writing, briefing, networking and reporting – while the reality may not be as glamorous as the job title suggests, it’s undoubtedly a labour of love Based on real-life conversations and scenarios, here are seven things we wish family and friends could understand about communications professionals: 1 “How can you possibly send that many emails in one day” When I say I sent 300 emails today, I’m not

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Eat. Sleep. Engage. Repeat.

Property development is a complex world The process for obtaining planning approvals is complicated and confusing, communications is focused on marketing a product that doesn’t exist yet, and it feels like roadblocks appear at every turn This complex landscape, paired with tight time-frames, has major impacts on one of the most important aspects of property development…community engagement In the communications industry, we see this critical activity slip through the cracks time and time again More often than not, it's an activity to tick a box, or it’s completely swept under the rug and forgotten about Unfortunately, a failure to proactively and meaningfully engage with key

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The decline in print media means…what exactly?

There’s no denying that the media landscape has changed dramatically The number of print media outlets we can pitch stories to has almost halved in the past ten years; journalists and photographers are more time poor than ever before; and the 24-hour news cycle means brands must be ‘on’ at all timesor risk being left behind So with all these changes, how can we still secure positive coverage for our clients and reach the people we want to reach Bec Burn, Account Manager at P4 Group, shares her insights… Visuals are key Having a great story to tell is no longer enough The largest news outlets now only have a few photographers to share across multiple mastheads, so publications

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Public Relations mobile

Four simple hacks to crafting a beautiful Instagram feed

Picture this: we’re doing our daily scroll through our social channels and we come across a beautiful snap posted by one of the most envied travel bloggers of today: @helloemilie Our thumb freezes and hovers over the screen as we pause momentarily to gaze in awe at Instagram photos of Emilie unthawing beside a campfire outside an igloo in Finland, or wandering through an endless forest of bamboo in Japan We’ve all been there But Emilie doesn’t have one million followers for nothing! In taking her Instagram photos, she adheres to several unofficial rules that have led her to her enormous success Well, we’re here to write the unwritten - here are four key tips that will take

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Five Myths About Investing In Communication

Interestingly, communication is among the most misunderstood professions in business As an industry, we haven’t excelled in doing for ourselves what we do for others every day Isn’t life funny like that If you’re our client, we’ll find your audience and educate them about who you are and why they should care, in a way that is meaningful and memorable Yet what comes to mind when you think about public relations Absolutely Fabulous, darling Marketing Mad Men Social media Brunch photos, filtered selfies, #blessed These perceptions don’t even scratch the surface of what communications professionals actually do from day to day So without further ado, join us as we dispel some of

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Productivity + Work-Life Balance: How They Go Hand-in-Hand

There’s a lot to be said for taking a 15-minute stroll to get a coffee or forcibly removing yourself from your desk to have lunch with a friend, on a day when you truly believe you need every second of your working week to get things done News flash: you don’t Research shows we are more productive, more positive, and generally better employees when we don’t subscribe to the PR stereotype of 12-hour days and three coffees, because you “don’t have time for lunch” In fact, a study from Stanford University reveals that overworking led to less output than what we would produce in a standard 40-hour work week Those working longer weeks often experienced stress and fatigue, and

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Weekly Wrap: 10-14 April – P4 Group

  “Success usually comes to those who are too busy to be looking for it” – Henry David Thoreau At P4 Group, a short week certainly doesn’t mean reduced output! Here are a handful of highlights as we hopped towards the Easter long weekend We heart Green Heart We’re excited to welcome a new client to the P4 family – CitySmart; an initiative of Brisbane City Council CitySmart is currently delivering $25 million worth of projects, with another $290 million in the pipeline, all designed to contribute to Brisbane’s economic growth and reduce our environmental impact We'll be managing media relations for the upcoming Green Heart Fair on 4 June; Brisbane’s biggest community

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NEWS FLASH: P4 Group joins PROI, partnering with PR agencies worldwide

The PROI Worldwide has further cemented its international reach with yet another Australian-based agency to join the fold, with Queensland-based integrated marketing communications agency, P4 Group, becoming the fifth Australian-based global partner Adrian Basile, CEO of P4 Group, said that becoming a member of PROI Worldwide is as much about enhancing the learning and development opportunities of his team as it is about working alongside and sharing knowledge with other like-minded business leaders from around the globe “P4 Group is made up of a team of highly creative dedicated professionals who are constantly seeking opportunities to strengthen their skill set Collaborating and

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