P4 Group is part of the Personalised Plates Queensland (PPQ) team delivering public relations, media and influencer strategies for consumer campaigns P4 Group was tasked with promoting the launch of a world-first Emoji Plates in 2019, for which PPQ wanted to achieve key objectives: Generate pre-registrations before the launch Promote the launch of Emoji Plates to Queensland drivers Generate awareness of the initiative outside Queensland The launch provided Queensland drivers the opportunity to ‘add a little character’ to their plates by adding one of five emojis, including ‘cool sunglasses’ and ‘heart eyes’ All revenue from plate sales goes to supporting Queensland

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