Public Relations

PR’s not-so-dirty trick of the trade: how to spin a good PR story

PR’s not-so-dirty trick of the trade: how to spin a good PR story I’m here to talk to you about PR’s dirty word – spin In this industry we get our fair share of name-calling: flacks, spin kings – even the term ‘PR’ is sometimes met with ‘knowing’ smiles from those who think our jobs are all about cover-ups, manipulation and saving face in a crisis Popular TV shows like Flack and Scandal perpetuate this image, and don’t get me started on SITC’s Samantha But while some people only believe in PR in a crisis (or think it’s all about drinking cosmos and schmoozing celebs); true believers use our PR powers even in times of smooth sailing, because they know a

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Content Marketing

NOT-FOR-PROFIT MARKETING: 5 WAYS TO CUT THROUGH THE NOISE

If you’ve spent time working in the not-for-profit sector recently, you’ll know it’s a fiercely competitive world With things only set to get tougher On one hand, you’ve got the public benefit or community trump card to play your way On the other, it’s dog-eat-dog competitive when it comes to securing social cut-through, worthy media attention, corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are five things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social engagement 1 Cut to the

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Community Engagement

Engaging Rural and Regional Communities

Engaging Rural and Regional Communities With seven million people living in remote areas across Australia, understanding the different approach and tailored techniques required for rural engagement is critical to project success Australians living in remote communities often face unique challenges such as poorer health and welfare outcomes, lower levels of education and restricted access to essential utilities like power and water Challenges most of us may have never considered let alone faced Ensuring we understand the challenges and concerns faced by these communities, prior to engaging is critical So, if you’re heading to a rural community for your next engagement project

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using video for search engine marketing

The Power of Video

 The power of video by Bec Kowald If there were a battle between text and video, video would win every single time The human brain process images 60,000 times faster than text So, it shouldn’t be a surprise that vision is one of our most dominate senses, as our brains are constantly transmitting visual messages With the rise in smartphones usage, videos have become increasingly more accessible, allowing people to watch, learn and be influenced on the go It’s not hard to see that video is one of the most versatile and profitable marketing tools out there right now The new landscape of content marketing is changing how brands are interacting with their

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Social Media

Five Under Five: Ways to Enhance Your Social Content

Erin Rigby joined P4 Group in October 2018 as an Account Director specialising in marketing and communications, after three years at an innovative agency in London In this Five under Five, Erin shares her tips for engaging with your audience on social media 1 Be a story teller Regardless of your product or brand, you have a story to tell! Uncover this and take people on a journey with your content to allow them to connect with your brand at a deeper level 2 Spark up conversation Social channels are a two-way street Encourage your audience by asking questions, inviting suggestions, voting and sharing experiences 3 Be responsive Socials are 24/7 so brands need to keep up

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communication strategies

Preparing for Change with Strategic Communications

Commencing in 2018, the Australian Government’s Royal Commission into Aged Care Quality and Safety is an industry-changing initiative Our client, a Queensland provider of aged care services, engaged P4 Group to advise on and deliver a proactive corporate communications and engagement strategy to support the organisation during a period of industry transformation Our client wanted to achieve key outcomes through this brief with P4 Group, including: Articulate the position of the organisation Inform staff, residents and the community Establish a plan for engagement and communication Inform internal leadership around the 18-month process Maintain high performing business

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BGD-Stats

Business Booming for Australian Retail Client

Books and Gifts Direct is Australia's largest direct seller of books and gifts They sell products from lunchrooms and reception desks in more than 25,000 workplaces around Australia, and now also sell online P4 Group was engaged as an extension of the Books & Gifts Direct team, managing all online and offline marketing activities In 2019, it was identified that there was a need for a new way to recruit franchisees who deliver the company’s products and interact with businesses who have display boxes Previously, traditional advertising, such as radio and letterbox flyers, were used to recruit franchisees This method was expensive and did not often result in a positive Return on

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st josephs school, public relations

Inspiring a Brand Evolution for Leading Toowoomba School

St Joseph’s College is a secondary school based in Toowoomba, Queensland, with more than 60 years’ experience providing exceptional Christian education P4 Group was chosen to work with the St Joseph's team to revitalise the school's brand and bring the brand to life through a fully integrated marketing and communications strategy St Joseph's wanted to achieve key outcomes from this brief with P4 Group including: Shape a new brand definition and positioning to re-establish market foothold Revitalise the brand identity with a contemporary feel Identify and leverage opportunities to communicate the new brand with target audiences P4 Group marketing, communications and

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PPQ Emoji plates

Promoting a World-First Offering

P4 Group is part of the Personalised Plates Queensland (PPQ) team delivering public relations, media and influencer strategies for consumer campaigns P4 Group was tasked with promoting the launch of a world-first Emoji Plates in 2019, for which PPQ wanted to achieve key objectives: Generate pre-registrations before the launch Promote the launch of Emoji Plates to Queensland drivers Generate awareness of the initiative outside Queensland The launch provided Queensland drivers the opportunity to ‘add a little character’ to their plates by adding one of five emojis, including ‘cool sunglasses’ and ‘heart eyes’ All revenue from plate sales goes to supporting Queensland

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first year of pr blog

6 Key Learnings from My First Year Working in PR

My first 18 months working in the communications industry has been a combination of many things, however the most obvious words to describe it are exciting and challenging As my first full-time gig, the experience working at P4 Group has offered me ample opportunities to grow as an emerging professional, as well as teaching me plenty of lessons along the way Whether you’re chasing your dream grad job or have just commenced your first PR role in an agency, hopefully my experience in the first 12 months working agency-side will help prepare you for yours! Since my very first Introduction to Public Relations in a lecture at QUT, I knew this was an industry I wanted to be in and with

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microinfluencer blog

The Importance of the Micro-Influencer for your Marketing

You have probably heard about it, you may have even engaged with an influencer, but how much of your marketing goes towards influencer engagement and promotion For a lot of brands, this resource often goes untapped As the world evolves towards a more digital-centric focus, using influencers to help spread your messaging is only becoming more important What is a Micro-Influencer The term influencer has been thrown around a lot recently (especially if you have seen Frye Fest!) but the common understanding for many is that an influencer is social media’s version of a celebrity While this may be true for those with millions of followers, this is not where most of the marketing is (well,

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mastering multitasking blog

Mastering A Multi-Tasking Mindset

Brain fog… isn’t it a pest You’re on top of your game, smashing your deadlines and feeling great until a major client is hit with a crisis Time to drop everything and get moving…BUT before you do, how will you manage the madness before it manages you Adrenaline-inducing at times, the pace of Public Relations is certainly one of the most thrilling and rewarding parts of the job When others might crack under the pressure, PR professionals crave the heat, take control and thrive With several accounts on the run, multi-tasking quickly becomes your knack Although, without the right strategies in place, it can be easy to get stuck in the crossfire when times get busy You’ll

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new year new marketing blog

New Year, New… Marketing?

We may be through January already (how did that happen!), but there’s still time to reflect on the weeks, months and years past and look ahead to what you’d like to achieve in the New Year That shiny new gym membership aside, it’s also a good time to think about the top goals you want to see your business achieve in 2019 Here are four things to think about to get your marketing moving, now: 1 Don’t fail to plan Sticking to the plan often falls to the wayside when things get busy – you’re only human, after all Tactical activities are important when it comes to getting things done but make sure you take this time to look at the bigger picture, pull together a plan and

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PROI p4 blog

PROI: What Does It Mean?

As you may have seen on our website, e-signatures and newsletters, P4 Group is one of a handful of Australian agencies that are a part of PROI Worldwide – a network of international, independently owned agencies, with over 75 partner agencies across five continents, 50 countries and 100+ cities But what does being a part of this cohort actually mean, and how does it benefit our staff, clients and agency as a whole  To help you better understand, below are five of the pros of being a PROI member: 1 We’re leading the way: PROI partners are usually the leading, or largest, independent PR firms in their markets and must meet stringent criteria before they are approved for membership

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2018 wrap up blog

2018: The Wrap Up

Can you believe it’s the Christmas break already Time flies when you're having fun, and this year is no exception for the P4 Group team! We’ve have had another award-winning, jam packed 2018, filled with strategic campaigns and inspiring clients So, sit back, relax and join us as we wrap up 2018 with a snapshot of some of our favourite memories: Shop Brisbane City This year marked the second bi-annual Shop the City celebration, a collaboration between QueensPlaza, The Myer Centre and Wintergarden to bring Brisbane's biggest shopping party to life After being appointed to implement an integrated PR and creative campaign, we upped the ante with a new creative look and feel for the

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public relations internship

5 Ways to Make Your Internship Work for You

The adage ‘practice makes perfect’ has never resonated more than the day I walked into my first internship - bright eyed and bushy tailed, with a solid GPA and unrivalled enthusiasm only a 19-year-old was capable of Not only would I soon realise nothing I had been learning throughout the semester applied in this office, but I would also grow to understand that practice was key, and a solid university result did not equate to a perfectly crafted media release Amidst the red pen mark-ups on my writing and, what seemed like never-ending media list development, grew confidence and skills that only an on-the-job education could teach Soon, days would become weeks and those weeks would

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Pria Awards

P4 Group honoured at the 2018 PRIA National Golden Target Awards

Following a year of consistently delivering strategic campaigns that drive real change for our clients, we were ecstatic to walk out as award winners at the Public Relations Institute of Australia (PRIA) National Golden Target Awards (GTAs), held in Sydney Following our success locally at State Awards event earlier this month, last night’s event saw our team awarded Best Pro Bono Campaign of the Year, for Women’s Legal Service Queensland’s (WLSQ) annual Dancing CEOs event P4 Group was engaged to use publicity activity to drive hype around the event, to assist with the 2018 fundraising goal of $250,000 We took a ‘pitch and plan’ approach to publicity, identifying media angles

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Pria awards P4 Group, PR Awards

P4 Group recognised at the 2018 PRIA Golden Target Award State Finals

After a stellar year of delivering strategic, results-driven campaigns for clients, P4 Group was recognised at the Public Relations Institute of Australia (PRIA) Golden Target Awards (GTAs) last night, taking out awards in the Major Campaign, Pro Bono Campaign, Integrated Marketing and Communication Campaign and Consumer Campaign categories Speaking on the success of the night, P4 Group’s CEO, Adrian Basile, said he was proud of everyone involved in the award-winning campaigns "The team at P4 Group continually go above and beyond to deliver results to clients, so it’s no surprise that their hard work was recognised against some very deserving competition at the State GTAs last

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creative strategies for digital marketing, social media, news, publications

Brainstorming: How to Unlock Your Idea Generating Potential

Brainstorming is the creative bread and butter that gives our team at P4 Group the space to offer our clients an out-of-the-box approach to projects and campaigns We believe the team brainstorming process is THE best way to generate ideas Why 1 Brainstorms utilise a diverse group of thinkers Different teams and disciplines, from various backgrounds, bring unique perspectives 2 They provide a creative-thinking environment where the focus is on quantity of ideas To help you facilitate better brainstorms and spark the creativity and imagination that exists inside every employee, we wanted to share the tips and tricks for each of our key brainstorming elements – the environment, the

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paid media, publicist

Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

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brand marketing, brand strategy, design

How to Maintain Consistency for Your Brand Online

One of the most important aspects of building and establishing yourself (or your company) as a brand is consistency Consistency and cohesiveness build credibility and brand recognition within your target audience As today’s online environment is so saturated with content, it’s important to stand out and be recognisable across all platforms, while remaining true to your brand Here are our top tips to achieving consistency across your online platforms Give your brand some personality A sure-fire way to stand out from the crowd is to give your online platforms some personality! While it’s important to remain professional, the nature of social media is more personable and conversational

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linkedin Marketing, Linkedin advertising

5 Ways LinkedIn Can Boost Your Business

How A LinkedIn Strategy Can Positively Impact Your Business LinkedIn can be one of two things to your business: yet another social platform you’ve probably forgotten the password for, or the most powerful tool in your hot little pocket When used right, LinkedIn can be a game changer to your business’ bottom-line Here are some thumb-stopping tips on how to nurture your company’s LinkedIn profile Source, attract and recruit incredible talent As with most industries, technology has changed the traditional HR world we used to know With over four million active Australian users online each month, the platform serves up prospective talent on a shiny silver platter Add-on services

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Marketing Tips

7 Simple Tips To Make Your Email Marketing Stand Out

An Email Direct Marketing (EDM) strategy might just be the most underestimated tool in a digital marketer’s box In a world of social media addicts and website aficionados, email can seem like a forgotten older cousin that nobody ever talks about anymore Plus, with many people receiving hundreds of emails daily, many companies who do use email marketing could just as easily be shouting into a crowded room, completely unheard Here at P4 Group, we recognise the power that a properly-executed email marketing campaign can have for your brand, so we’ve put together seven of our simplest tips to help your emails stand out in a crowded inbox, instead of falling victim to that dreaded

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Client Spotlight: Spicers Retreats

P4 Group currently work with Spicers Retreats on a public relations activity for the each of the Group's luxury hotels and retreats We sat down with Marina Musumeci, Group Marketing Manager, to chat a little more about the Spicers brand and our partnership as an agency Who is Spicers Retreats Spicers Retreats is a collective eight, soon to be nine, luxurious retreats offering relaxed accommodation, gourmet dining and spa facilities, located across South East Queensland and New South Wales How long have you been a client of P4 We have worked with P4 Group for almost two years  Throughout that time we've found P4 to be extremely adaptable in terms of providing strong support to meet our

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Festival 2018: P4’s Top Picks For This Week

The Gold Coast 2018 Commonwealth Games is well underway, and alongside the action-packed sporting calendar sits Festival 2018 – Queensland’s largest-ever arts and culture festival, boasting 12 days of entertainment across the Gold Coast, Brisbane, Cairns and Townsville Running from 4-15 April 2018, Festival 2018 includes an array of world premieres and community events spanning music, dance, circus, visual art, performance, theatre and more Last week we saw the likes of Amy Shark, The Cat Empire, and Circa’s Rite take to Festival 2018 stages for these free public events as part of the state-wide program But there’s more to see this week if you have time, so check out our

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public relations, media

New Year, New PR Industry: Predicted Shake-Ups for 2018

We’ve upped our daily treat consumption from 0 to ‘I’ve got to stop eating!’ with the endless amount of baked goods on offer, and we’re officially sick of hearing Mariah Carey spinning on repeat – yep, Christmas has been and gone! With the New Year in full swing, we switch our minds to the excitement ahead, which includes a barrage of resolutions we probably won’t end up keeping, and some welcome advancements to our ever-changing industry So what are the shake-ups headed for PR in Australia in 2018 It’s always said that PR professionals wear multiple hats, and we’re certainly not just publicists here at P4 Group - we’re fortune-tellers too! Here’s what we’re

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P4 Team

2017: A HUGE Year In Review

As 2017 draws to a close, the P4 team reflect on the year that was! Here are a few highlights from some of our team members, from what was one of the biggest years in our 23 year history Adrian, CEO and Founder For me, the highlight of 2017 was growing our marketing and digital teams Not only do we now have a full team of experienced marketing and communications strategists in-house, we also now offer a full suite of digital services – including design, social media content creation and advertising, SEO/SEM, eDM strategy and creation, video and web development Offering these all-encompassing services under one roof has not only proven beneficial to our existing client base, but we’ve

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marketing communications

7 Things Every Communications Professional Wants You To Know About Their Job

Despite what Absolutely Fabulous may have led you to believe, being a publicist is not all champagne and fashion shows (although admittedly, there is some of that) As a communications professional, we spend most of our time researching, planning, talking, pitching, strategising, writing, briefing, networking and reporting – while the reality may not be as glamorous as the job title suggests, it’s undoubtedly a labour of love Based on real-life conversations and scenarios, here are seven things we wish family and friends could understand about communications professionals: 1 “How can you possibly send that many emails in one day” When I say I sent 300 emails today, I’m not

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Lauren-blog-300×200

Unlock Your Team’s Creativity

Gone are the days where business owners would reach out to PR agencies just to assist with traditional media relations campaigns, whilst other agencies/ departments managed additional communications needs Today, more than ever before, businesses of all shapes and sizes are seeking holistic communication and marketing solutions in one streamlined place At P4 Group, we pride ourselves on being able to deliver a multidisciplinary approach to our clients, with services spanning traditional PR, social media, marketing, sponsorship, stakeholder engagement and more And with such a variety of service offerings and skills within the organisation, unlocking and harnessing creativity in the

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Erin-blog-300×208

Eat. Sleep. Engage. Repeat.

Property development is a complex world The process for obtaining planning approvals is complicated and confusing, communications is focused on marketing a product that doesn’t exist yet, and it feels like roadblocks appear at every turn This complex landscape, paired with tight time-frames, has major impacts on one of the most important aspects of property development…community engagement In the communications industry, we see this critical activity slip through the cracks time and time again More often than not, it's an activity to tick a box, or it’s completely swept under the rug and forgotten about Unfortunately, a failure to proactively and meaningfully engage with key

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Weekly Wrap 11th September – 17th September

Make it simple Make it memorable Make it inviting to look at Make it fun to read – Leo Burnett It’s hard to believe we are now officially in the final quarter of 2017 and, despite the speed at which the year is going, our team is continuing to produce incredible results for their clients  Below is a snapshot of last week’s success in our weekly wrap up - Choice, Passion, Life Last week our client Choice Passion Life (CPL) celebrated National Disability Action Week 2017 which focuses on empowering people with disabilities and improving access and inclusion throughout the community Our dedicated CPL team secured some fantastic coverage throughout the national awareness week, as

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Bec-blog-300×211

The decline in print media means…what exactly?

There’s no denying that the media landscape has changed dramatically The number of print media outlets we can pitch stories to has almost halved in the past ten years; journalists and photographers are more time poor than ever before; and the 24-hour news cycle means brands must be ‘on’ at all timesor risk being left behind So with all these changes, how can we still secure positive coverage for our clients and reach the people we want to reach Bec Burn, Account Manager at P4 Group, shares her insights… Visuals are key Having a great story to tell is no longer enough The largest news outlets now only have a few photographers to share across multiple mastheads, so publications

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Weekly Wrap 4th September – 10th September

"Nothing great was ever achieved without enthusiasm" - Ralph Waldo Emerson Lights, camera, action! Last week went by in a flash – check out this summary of everything we got up to in P4 HQ Brisbane Festival is on! It’s here! It’s finally here! Saturday 9th September marked the official launch of Brisbane Festival and it’s safe to say the weekend was chock-full of great entertainment and everything PINK! Our dedicated #Brisfest team have already achieved some amazing results to date, with over 162 pieces of media coverage secured in the week leading up to the launch and a total of 650 pieces to date!  Read all about the glitz and glamour of the weekend in The Courier Mail

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Weekly Wrap 28th August – 3rd September

“Marketing’s job is never done It’s about perpetual motion We must continue to innovate every day” – Beth Cornstock The arrival of spring also marks the arrival of another busy month on the P4 calendar! Here’s the rundown on what our team have been up to this week Queensland Child Protection Week P4 Group is proud to be working with Queensland Child Protection Week again this year on raising the profile of all issues connected with child protection Last Thursday, as part of QCPW, a special ceremony was held at Parliament House to honour Queensland’s superheroes of child safety There are some incredible people walking among us - you can read about all the awards and winners

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dani-blog-300×200

Six Perks of Hiring an Integrated Communications Agency

We cannot accomplish all that we need to do without working together – Bill Richardson One thing many of us have seen over our years in the biz is that many organisations keep their PR, communications and digital activity separate Often, they split this activity among separate internal teams, or they work with multiple different agencies The thing is, in today’s hyper connected world, all of these things go together like peanut butter and jelly, cheese and wine, Netflix and pizza…you get it! What many people don’t realise is that when you bring these teams under one roof, you've got a force to be reckoned with Not to mention, you'll save a heap of time without having to

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kate-blog-300×205

Why the best managers mentor, not micromanage – and how to build a workplace of stayers

As someone who’s been in my field for about six years, I’ve experienced the process of working my way up the corporate ladder under several management/mentoring styles, with one type of manager that stands out - the one that empowers you Some might go as far to say that without acknowledgement for great work, and being offered guidance over being told what to do,  you’re not only having the morale zapped out of you, but you’re bound to be looking for where the grass is greener A recently released Employee Retention Report confirms that micromanagement drives all kinds of employees away, but Generation Y are the least likely to stand for it, even if they are in the infancy of

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Weekly Wrap 21st August – 27th August

Talent wins games, but teamwork and intelligence wins championships – Michael Jordan What a week! Here’s what’s happened in the wonderful world of P4 Group during the last week #BESTTIMEBNE On Sunday August 27, thousands of people took to the streets to enjoy Brisbane’s best fun run! Bridge to Brisbane Day 2017 saw 30,000 participants pound over the Story Bridge and raise almost $700,000 for deserving charities Not only did Sunday mark the 21st Bridge to Brisbane Day; it was also the tenth time P4 Group have worked on this project! P4’s terrific trio of Lauren, Sophie and Dani worked hard to ensure that this year’s campaign built on the success of the last – and they

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10 Writing Mistakes to Avoid

In today’s social and digital era, proper spelling, grammar and punctuation in our personal lives has slipped off the radar in place of rapid-fire sharing of content using heavy slang, trending colloquialisms and digital shorthand But what about in the corporate world Does it really make much of a difference if something is hyphenated properly or not Our answer is a resounding yes - writing mistakes do matter! Correct grammar and punctuation in the professional space is still just as essential now as it was before Why Because whether it’s in print, online, in an email or on a billboard, it says a lot about you and your brand A well-written resume can be the difference between landing

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Weekly Wrap 7th – 11th August

Success doesn’t come from what you do occasionally It comes from what you do consistently – Anonymous As we kick off another week, we take a moment to reflect on our team’s achievements from last week in our latest weekly wrap! Welcome back ACCU! We’re delighted to be working with the Queensland ANZAC Centenary Coordination Unit (ACCU) on a PR campaign to commemorate the 100 year anniversary of the Battle of Polygon Wood To honour the courage of the 57,000 Australian soldiers who made the ultimate sacrifice, a tree-planting ceremony will take place in Roma, Cloncurry, Cairns and Rockhampton on September 24th  We worked with the ACCU earlier this year on the Battle of Bullecourt

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Event Planning: Five Key Tips For Success

When it comes to event planning, it's important to make sure that everything runs as smoothly as possibleor at least, that's how it must appear to guests! Events can range from large galas and media launches to stakeholder luncheons and bespoke experiences…and these only scratch the surface! However, the very nature of it being an “event” means that it will be memorable and leave a lasting impression on those in attendance There’s so much to consider when it comes to event planning, from budget and guests to location and food, and everything in between Here are our top tips that you can implement from the get-go to ensure your event is a success The secret: planning is

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lauren-blog-300×200

The harsh, ah, truth about your vocabulary

If you're like me, you've probably not heard of a speech disfluency until now, however, again like me, I'm sure it is a habit you have unknowingly adopted in your everyday Disfluency: A speech disfluency, also spelled speech dysfluency, is any of various breaks, irregularities (within the English language), or non-lexical vocables that occurs within the flow of otherwise fluent speech In simple terms, a speech disfluency is any interruption in the normal flow of speech Most commonly, or at least in my experience, these are sounds such as 'um,' 'like' or 'ah' and, unofficially, represent a break in conversation Some of us are most in tune with this when we are nervous,

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Public Relations mobile

Four simple hacks to crafting a beautiful Instagram feed

Picture this: we’re doing our daily scroll through our social channels and we come across a beautiful snap posted by one of the most envied travel bloggers of today: @helloemilie Our thumb freezes and hovers over the screen as we pause momentarily to gaze in awe at Instagram photos of Emilie unthawing beside a campfire outside an igloo in Finland, or wandering through an endless forest of bamboo in Japan We’ve all been there But Emilie doesn’t have one million followers for nothing! In taking her Instagram photos, she adheres to several unofficial rules that have led her to her enormous success Well, we’re here to write the unwritten - here are four key tips that will take

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Five Myths About Investing In Communication

Interestingly, communication is among the most misunderstood professions in business As an industry, we haven’t excelled in doing for ourselves what we do for others every day Isn’t life funny like that If you’re our client, we’ll find your audience and educate them about who you are and why they should care, in a way that is meaningful and memorable Yet what comes to mind when you think about public relations Absolutely Fabulous, darling Marketing Mad Men Social media Brunch photos, filtered selfies, #blessed These perceptions don’t even scratch the surface of what communications professionals actually do from day to day So without further ado, join us as we dispel some of

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Marketing Strategy: Get Bang For Your Buck Even Without A Big Budget

As another financial year is quickly coming to a close, it might be time to take a good look at your marketing strategy (or lack thereof) to ensure next year’s budget is wisely allocated and your efforts are getting maximum results for your spend Businesses often make the mistake of thinking they need to be everywhere doing everything Having a scattergun approach to social media advertising, Google-remarketing and influencer campaigns, coupled with traditional PR, advertising and marketing campaigns won’t always mean your efforts are effective Without strategy behind these activities, your efforts can quite often lose focus, resulting in bad spending decisions Investing in

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kate-blog-960-300×196

Productivity + Work-Life Balance: How They Go Hand-in-Hand

There’s a lot to be said for taking a 15-minute stroll to get a coffee or forcibly removing yourself from your desk to have lunch with a friend, on a day when you truly believe you need every second of your working week to get things done News flash: you don’t Research shows we are more productive, more positive, and generally better employees when we don’t subscribe to the PR stereotype of 12-hour days and three coffees, because you “don’t have time for lunch” In fact, a study from Stanford University reveals that overworking led to less output than what we would produce in a standard 40-hour work week Those working longer weeks often experienced stress and fatigue, and

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Weekly Wrap: 10-14 April – P4 Group

  “Success usually comes to those who are too busy to be looking for it” – Henry David Thoreau At P4 Group, a short week certainly doesn’t mean reduced output! Here are a handful of highlights as we hopped towards the Easter long weekend We heart Green Heart We’re excited to welcome a new client to the P4 family – CitySmart; an initiative of Brisbane City Council CitySmart is currently delivering $25 million worth of projects, with another $290 million in the pipeline, all designed to contribute to Brisbane’s economic growth and reduce our environmental impact We'll be managing media relations for the upcoming Green Heart Fair on 4 June; Brisbane’s biggest community

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reaching PR Goals

A Publicist’s Guide To Confidence: How To Nail It Even When You’re Not

As a Senior Account Executive, I’m still fairly junior in the world of PR and Communications While I’ve worked in the industry for more than five years in PR, events, external and internal comms, creative and corporate writing (and the list goes on), I still find myself a little nervous picking up the phone with an important pitch to a big name journalist or presenting a strategy to a major client for the first time Part of a publicist’s role is to be calm and confident at all times, and keep those around them feeling the same And you know what We nail it every time But that doesn’t mean we’re not battling some nerves on the inside I’m a firm believer that nerves are a

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P4 Group’s Weekly Wrap – 7 April

“There is only one thing in the world worse than being talked about, and that is not being talked about” – Oscar Wilde As we near the end of another exceptionally busy week at P4 Group, we’re proud to share some of our team’s sensational achievements of the past seven days! National campaign launched to tackle PTSD Earlier this week, we were proud to launch the research findings of the Gallipoli Medical Research Foundation and RSL Queensland’s world-first PTSD Initiative – an unprecedented three-year study into the long-term physical impacts of post traumatic stress disorder P4 Group secured widespread national media coverage reaching an audience of more than 2 million,

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NEWS FLASH: P4 Group joins PROI, partnering with PR agencies worldwide

The PROI Worldwide has further cemented its international reach with yet another Australian-based agency to join the fold, with Queensland-based integrated marketing communications agency, P4 Group, becoming the fifth Australian-based global partner Adrian Basile, CEO of P4 Group, said that becoming a member of PROI Worldwide is as much about enhancing the learning and development opportunities of his team as it is about working alongside and sharing knowledge with other like-minded business leaders from around the globe “P4 Group is made up of a team of highly creative dedicated professionals who are constantly seeking opportunities to strengthen their skill set Collaborating and

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Famils: How They Can Work Wonders For Your Brand

While it’s still hot, hot, hot outside, the hectic summer season in the hotel and tourism sector is beginning to wind down For our client, Seahaven Noosa, this means it’s the perfect time to kick off our media and influencer familiarisation (or famil) program for 2017! What's a famil If you haven’t heard of a famil before, the concept is based around inviting a journalist or social media influencer to experience your product or service, in the hope that they will write, post or blog about your brand to their audiences When executed correctly, a famil program will keep your brand front-of-mind for people already engaged with the brand, allow you to reach entirely new audiences

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Design and Development

Business Development: The art of finding a perfect match within the professional world

Sales-target driven business development has never been my thing I’m not a salesperson who sees the sport in the thrill-of-the-chase, seeking out any old client who has money to spend, romancing them and then locking them in with a pitch process full of bells and whistles used to seal the deal I am, after all, a tragic deep thinker who thrives on meaningful relationships So, while a realistic budget and timeframe is vital to a successful professional partnership, it should come as no surprise that working alongside clients who fit our agency’s skill set, and inspire and motivate our team is my thing But finding these match-made-in-heaven clients is rare (thankfully we have been

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Organisation 101: Get yourself organised for 2017 with five simple tips.

Everyone has good intentions when it comes to being organised at work, but realistically, the thought of purchasing matching stationery, rainbow highlighters and post-it notes, and downloading a series of ‘organisation’ apps really just makes the whole exercise seem far too hard You don’t actually need fancy pens and notebooks to get yourself organised, so here are five tips to save you time, calm your mind and give your colleagues serious inbox-envy 1 Treat your inbox like a filing cabinet There are two types of people in the world - those who file their emails and can always find the information/contact/attachment they need, and those who don’t I know which I’d rather

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ask more questions

Eight key tips to effective stakeholder management and community engagement

Creating effective stakeholder management strategies is often easier said than done – there is no “one size fits all” approach Here are my tips to delivering best practice stakeholder engagement solutions 1 Always seek and share knowledge Read widely and always ask questions Get together with people in similar roles and in the industry to understand the lessons learned on their projects so that you don’t make the same mistakes Forget about competitor advantage…let’s engage in tried and tested ways with our stakeholders As well as seeking advice from others, be sure to share your own experiences For the not so experienced among us, start going to courses and

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Perfect Story Placement: Our Top 5 Tips

One essential thing to know in this industry is the necessity of a good story and how to get it published where you want it to be A perfectly placed and delivered story can do wonders for your client – it builds their brand, positions them as experts and thought leaders, and increases their credibility However, getting your story noticed can be a challenge with journos, who often receive hundreds of pitch emails per day Here are a few top tips to ensure your story ideas stand out from the rest 1 Know your audience What is your story about and who do you want to read it Do some research – make sure that when you’re searching for the ideal media outlet to pitch your story to, you

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