If you’ve spent any time working in the not-for-profit sector recently, you will know that it can be a brutally competitive world, with things only set to get tougher On one hand, you’ve got the upper hand in representing a brand that is operating for public benefit, and, more often than not, meeting a community need On the other, it’s fiercely competitive when it comes to obtaining corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are a few things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social

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