public relations internship

5 Ways to Make Your Internship Work for You

The adage ‘practice makes perfect’ has never resonated more than the day I walked into my first internship - bright eyed and bushy tailed, with a solid GPA and unrivalled enthusiasm only a 19-year-old was capable of Not only would I soon realise nothing I had been learning throughout the semester applied in this office, but I would also grow to understand that practice was key, and a solid university result did not equate to a perfectly crafted media release Amidst the red pen mark-ups on my writing and, what seemed like never-ending media list development, grew confidence and skills that only an on-the-job education could teach Soon, days would become weeks and those weeks would

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Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

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Unlock Your Team’s Creativity

Gone are the days where business owners would reach out to PR agencies just to assist with traditional media relations campaigns, whilst other agencies/ departments managed additional communications needs Today, more than ever before, businesses of all shapes and sizes are seeking holistic communication and marketing solutions in one streamlined place At P4 Group, we pride ourselves on being able to deliver a multidisciplinary approach to our clients, with services spanning traditional PR, social media, marketing, sponsorship, stakeholder engagement and more And with such a variety of service offerings and skills within the organisation, unlocking and harnessing creativity in the

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Weekly Wrap 11th September – 17th September

Make it simple Make it memorable Make it inviting to look at Make it fun to read – Leo Burnett It’s hard to believe we are now officially in the final quarter of 2017 and, despite the speed at which the year is going, our team is continuing to produce incredible results for their clients  Below is a snapshot of last week’s success in our weekly wrap up - Choice, Passion, Life Last week our client Choice Passion Life (CPL) celebrated National Disability Action Week 2017 which focuses on empowering people with disabilities and improving access and inclusion throughout the community Our dedicated CPL team secured some fantastic coverage throughout the national awareness week, as

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Weekly Wrap 28th August – 3rd September

“Marketing’s job is never done It’s about perpetual motion We must continue to innovate every day” – Beth Cornstock The arrival of spring also marks the arrival of another busy month on the P4 calendar! Here’s the rundown on what our team have been up to this week Queensland Child Protection Week P4 Group is proud to be working with Queensland Child Protection Week again this year on raising the profile of all issues connected with child protection Last Thursday, as part of QCPW, a special ceremony was held at Parliament House to honour Queensland’s superheroes of child safety There are some incredible people walking among us - you can read about all the awards and winners

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Weekly Wrap 7th – 11th August

Success doesn’t come from what you do occasionally It comes from what you do consistently – Anonymous As we kick off another week, we take a moment to reflect on our team’s achievements from last week in our latest weekly wrap! Welcome back ACCU! We’re delighted to be working with the Queensland ANZAC Centenary Coordination Unit (ACCU) on a PR campaign to commemorate the 100 year anniversary of the Battle of Polygon Wood To honour the courage of the 57,000 Australian soldiers who made the ultimate sacrifice, a tree-planting ceremony will take place in Roma, Cloncurry, Cairns and Rockhampton on September 24th  We worked with the ACCU earlier this year on the Battle of Bullecourt

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Four simple hacks to crafting a beautiful Instagram feed

Picture this: we’re doing our daily scroll through our social channels and we come across a beautiful snap posted by one of the most envied travel bloggers of today: @helloemilie Our thumb freezes and hovers over the screen as we pause momentarily to gaze in awe at Instagram photos of Emilie unthawing beside a campfire outside an igloo in Finland, or wandering through an endless forest of bamboo in Japan We’ve all been there But Emilie doesn’t have one million followers for nothing! In taking her Instagram photos, she adheres to several unofficial rules that have led her to her enormous success Well, we’re here to write the unwritten - here are four key tips that will take

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Five Myths About Investing In Communication

Interestingly, communication is among the most misunderstood professions in business As an industry, we haven’t excelled in doing for ourselves what we do for others every day Isn’t life funny like that If you’re our client, we’ll find your audience and educate them about who you are and why they should care, in a way that is meaningful and memorable Yet what comes to mind when you think about public relations Absolutely Fabulous, darling Marketing Mad Men Social media Brunch photos, filtered selfies, #blessed These perceptions don’t even scratch the surface of what communications professionals actually do from day to day So without further ado, join us as we dispel some of

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Authentic Marketing for Not-For-Profits: 5 Tips

If you’ve spent any time working in the not-for-profit sector recently, you will know that it can be a brutally competitive world, with things only set to get tougher On one hand, you’ve got the upper hand in representing a brand that is operating for public benefit, and, more often than not, meeting a community need On the other, it’s fiercely competitive when it comes to obtaining corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are a few things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social

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Marketing Strategy: Get Bang For Your Buck Even Without A Big Budget

As another financial year is quickly coming to a close, it might be time to take a good look at your marketing strategy (or lack thereof) to ensure next year’s budget is wisely allocated and your efforts are getting maximum results for your spend Businesses often make the mistake of thinking they need to be everywhere doing everything Having a scattergun approach to social media advertising, Google-remarketing and influencer campaigns, coupled with traditional PR, advertising and marketing campaigns won’t always mean your efforts are effective Without strategy behind these activities, your efforts can quite often lose focus, resulting in bad spending decisions Investing in

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Productivity + Work-Life Balance: How They Go Hand-in-Hand

There’s a lot to be said for taking a 15-minute stroll to get a coffee or forcibly removing yourself from your desk to have lunch with a friend, on a day when you truly believe you need every second of your working week to get things done News flash: you don’t Research shows we are more productive, more positive, and generally better employees when we don’t subscribe to the PR stereotype of 12-hour days and three coffees, because you “don’t have time for lunch” In fact, a study from Stanford University reveals that overworking led to less output than what we would produce in a standard 40-hour work week Those working longer weeks often experienced stress and fatigue, and

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Ten Tried & Tested Tips to Instantly Improve your Brand’s Social Presence

  Social media is like one of your babies, right You love it because it’s a labour of love and it’s yours But deep down, you can’t help but think… ‘Could it be better’

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Social Media Marketing: Instagram vs. Snapchat

In the age of social media, hashtags and 'regrams' are spread across the Insta-sphere, linking consumers to brands, movements, organisations and individuals This brings the relationship between a brand and their consumer closer than ever before – allowing for instant feedback, easily followed trends and accessible insights With the roll out of Instagram's highly controversial (yet now highly celebrated) Stories feature, it was always going to be interesting to see how Snapchat would fare in a world where ephemeral content is being embraced at lightning speed Many digital marketers were quick to throw in their two cents on the debate, and thankfully most have concluded that both

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