While it’s still hot, hot, hot outside, the hectic summer season in the hotel and tourism sector is beginning to wind down For our client, Seahaven Noosa, this means it’s the perfect time to kick off our media and influencer familiarisation (or famil) program for 2017! What's a famil If you haven’t heard of a famil before, the concept is based around inviting a journalist or social media influencer to experience your product or service, in the hope that they will write, post or blog about your brand to their audiences When executed correctly, a famil program will keep your brand front-of-mind for people already engaged with the brand, allow you to reach entirely new audiences

Tags: , , , ,