Public Relations

PR’s not-so-dirty trick of the trade: how to spin a good PR story

PR’s not-so-dirty trick of the trade: how to spin a good PR story I’m here to talk to you about PR’s dirty word – spin In this industry we get our fair share of name-calling: flacks, spin kings – even the term ‘PR’ is sometimes met with ‘knowing’ smiles from those who think our jobs are all about cover-ups, manipulation and saving face in a crisis Popular TV shows like Flack and Scandal perpetuate this image, and don’t get me started on SITC’s Samantha But while some people only believe in PR in a crisis (or think it’s all about drinking cosmos and schmoozing celebs); true believers use our PR powers even in times of smooth sailing, because they know a

Tags: , , , ,

Content Marketing

NOT-FOR-PROFIT MARKETING: 5 WAYS TO CUT THROUGH THE NOISE

If you’ve spent time working in the not-for-profit sector recently, you’ll know it’s a fiercely competitive world With things only set to get tougher On one hand, you’ve got the public benefit or community trump card to play your way On the other, it’s dog-eat-dog competitive when it comes to securing social cut-through, worthy media attention, corporate sponsorship and donations Having consulted to a myriad of not-for-profit groups over the past 20 years, I’ve been schooled by my clients on a thing or two Here are five things to consider when profiling a not-for-profit in today’s ever-changing landscape of marketing, PR and social engagement 1 Cut to the

Tags: , , , ,

Community Engagement

Engaging Rural and Regional Communities

Engaging Rural and Regional Communities With seven million people living in remote areas across Australia, understanding the different approach and tailored techniques required for rural engagement is critical to project success Australians living in remote communities often face unique challenges such as poorer health and welfare outcomes, lower levels of education and restricted access to essential utilities like power and water Challenges most of us may have never considered let alone faced Ensuring we understand the challenges and concerns faced by these communities, prior to engaging is critical So, if you’re heading to a rural community for your next engagement project

Tags: , , , ,

using video for search engine marketing

The Power of Video

 The power of video by Bec Kowald If there were a battle between text and video, video would win every single time The human brain process images 60,000 times faster than text So, it shouldn’t be a surprise that vision is one of our most dominate senses, as our brains are constantly transmitting visual messages With the rise in smartphones usage, videos have become increasingly more accessible, allowing people to watch, learn and be influenced on the go It’s not hard to see that video is one of the most versatile and profitable marketing tools out there right now The new landscape of content marketing is changing how brands are interacting with their

Tags: , , , ,

Social Media

Five Under Five: Ways to Enhance Your Social Content

Erin Rigby joined P4 Group in October 2018 as an Account Director specialising in marketing and communications, after three years at an innovative agency in London In this Five under Five, Erin shares her tips for engaging with your audience on social media 1 Be a story teller Regardless of your product or brand, you have a story to tell! Uncover this and take people on a journey with your content to allow them to connect with your brand at a deeper level 2 Spark up conversation Social channels are a two-way street Encourage your audience by asking questions, inviting suggestions, voting and sharing experiences 3 Be responsive Socials are 24/7 so brands need to keep up

Tags: , , , ,

paid media, publicist

Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

Tags: , , , , , , , , , ,

brand marketing, brand strategy, design

How to Maintain Consistency for Your Brand Online

One of the most important aspects of building and establishing yourself (or your company) as a brand is consistency Consistency and cohesiveness build credibility and brand recognition within your target audience As today’s online environment is so saturated with content, it’s important to stand out and be recognisable across all platforms, while remaining true to your brand Here are our top tips to achieving consistency across your online platforms Give your brand some personality A sure-fire way to stand out from the crowd is to give your online platforms some personality! While it’s important to remain professional, the nature of social media is more personable and conversational

Tags: , , , , , , , , ,

dani-blog-300×200

Six Perks of Hiring an Integrated Communications Agency

We cannot accomplish all that we need to do without working together – Bill Richardson One thing many of us have seen over our years in the biz is that many organisations keep their PR, communications and digital activity separate Often, they split this activity among separate internal teams, or they work with multiple different agencies The thing is, in today’s hyper connected world, all of these things go together like peanut butter and jelly, cheese and wine, Netflix and pizza…you get it! What many people don’t realise is that when you bring these teams under one roof, you've got a force to be reckoned with Not to mention, you'll save a heap of time without having to

Tags: , , , ,

kate-blog-300×205

Why the best managers mentor, not micromanage – and how to build a workplace of stayers

As someone who’s been in my field for about six years, I’ve experienced the process of working my way up the corporate ladder under several management/mentoring styles, with one type of manager that stands out - the one that empowers you Some might go as far to say that without acknowledgement for great work, and being offered guidance over being told what to do,  you’re not only having the morale zapped out of you, but you’re bound to be looking for where the grass is greener A recently released Employee Retention Report confirms that micromanagement drives all kinds of employees away, but Generation Y are the least likely to stand for it, even if they are in the infancy of

Tags: , , , , , , , , , ,