brand marketing, brand strategy, design

How to Maintain Consistency for Your Brand Online

One of the most important aspects of building and establishing yourself (or your company) as a brand is consistency Consistency and cohesiveness build credibility and brand recognition within your target audience As today’s online environment is so saturated with content, it’s important to stand out and be recognisable across all platforms, while remaining true to your brand Here are our top tips to achieving consistency across your online platforms Give your brand some personality A sure-fire way to stand out from the crowd is to give your online platforms some personality! While it’s important to remain professional, the nature of social media is more personable and conversational

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social media, facebook advertising, google, linkedin, instagram

Social Media Updates for 2018

New year, new social media update - nothing like kicking off 2018 with something new to digest  Thankfully for you, the P4 digital team constantly have their finger on the pulse, ready to adapt to the ever-changing world of digital marketing To ensure you start the year on the right foot (and don’t keep living in 2017) we have compiled a need-to-know guide on all things social media for 2018 to help you transition with ease Facebook If you haven’t been living under a rock this year, you would have heard of Mark Zuckerberg’s latest announcement on Facebook’s algorithm change – if you have no idea what we are talking about you can read his official statement here

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Four simple hacks to crafting a beautiful Instagram feed

Picture this: we’re doing our daily scroll through our social channels and we come across a beautiful snap posted by one of the most envied travel bloggers of today: @helloemilie Our thumb freezes and hovers over the screen as we pause momentarily to gaze in awe at Instagram photos of Emilie unthawing beside a campfire outside an igloo in Finland, or wandering through an endless forest of bamboo in Japan We’ve all been there But Emilie doesn’t have one million followers for nothing! In taking her Instagram photos, she adheres to several unofficial rules that have led her to her enormous success Well, we’re here to write the unwritten - here are four key tips that will take

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Social Media for Different Industries – Who, What, When and WHY!

On any given day, a typical Facebook user is spending over 12 hours a week on Facebook For this reason, whether you're a luxury hotel chain, fashion boutique, burger restaurant or a financial planner, being active on social media is a must, and should be utilised effectively to reflect your overarching business strategy However, there is no one-size-fits-all approach: a corporate accounting firm's social media activity will vary dramatically from that of a luxury fashion label The key to understanding the when, where and what of your social media strategy is to first understand the who and why Who are you trying to speak to This means having an in-depth understanding of who your

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Social Media Strategy 101: 5 Essential Tips

Knowing how to maximise your online presence can be overwhelming and labour-intensive, with the need for organisations to be present, up-to-date, relevant and responsive to customers at all times But by understanding the opportunities that exist in the digital space, and identifying what success looks like to your business at a social level, you can ensure your social media approach is playing the vital part it should be in your overall marketing strategy Before you dive in head first, here are some considerations from our Account Director Adam Brunes

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Social Media Marketing: Instagram vs. Snapchat

In the age of social media, hashtags and 'regrams' are spread across the Insta-sphere, linking consumers to brands, movements, organisations and individuals This brings the relationship between a brand and their consumer closer than ever before – allowing for instant feedback, easily followed trends and accessible insights With the roll out of Instagram's highly controversial (yet now highly celebrated) Stories feature, it was always going to be interesting to see how Snapchat would fare in a world where ephemeral content is being embraced at lightning speed Many digital marketers were quick to throw in their two cents on the debate, and thankfully most have concluded that both

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Stop What You’re Doing, And Update Your Instagram App!

Our favourite app has just announced an exciting new update As of today, Instagram users can upload up to 10 photos AND videos in one post! When uploading, these posts are completely customisable – you can change the order, apply a filter to all photos at once, or edit them one-at-a-time A little square icon will appear over your post in your profile grid to show your followers that there’s more to see Simply #swipeleft to see them all! One thing to note, however, is that these posts have a single caption and are square only, for now… We’re HUGE fans of this Instagram update at P4 Group and feel that our clients will benefit from this immensely! We know all too well the

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