An Email Direct Marketing (EDM) strategy might just be the most underestimated tool in a digital marketer’s box In a world of social media addicts and website aficionados, email can seem like a forgotten older cousin that nobody ever talks about anymore Plus, with many people receiving hundreds of emails daily, many companies who do use email marketing could just as easily be shouting into a crowded room, completely unheard Here at P4 Group, we recognise the power that a properly-executed email marketing campaign can have for your brand, so we’ve put together seven of our simplest tips to help your emails stand out in a crowded inbox, instead of falling victim to that dreaded

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