BGD-Stats

Business Booming for Australian Retail Client

Books and Gifts Direct is Australia's largest direct seller of books and gifts They sell products from lunchrooms and reception desks in more than 25,000 workplaces around Australia, and now also sell online P4 Group was engaged as an extension of the Books & Gifts Direct team, managing all online and offline marketing activities In 2019, it was identified that there was a need for a new way to recruit franchisees who deliver the company’s products and interact with businesses who have display boxes Previously, traditional advertising, such as radio and letterbox flyers, were used to recruit franchisees This method was expensive and did not often result in a positive Return on

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microinfluencer blog

The Importance of the Micro-Influencer for your Marketing

You have probably heard about it, you may have even engaged with an influencer, but how much of your marketing goes towards influencer engagement and promotion For a lot of brands, this resource often goes untapped As the world evolves towards a more digital-centric focus, using influencers to help spread your messaging is only becoming more important What is a Micro-Influencer The term influencer has been thrown around a lot recently (especially if you have seen Frye Fest!) but the common understanding for many is that an influencer is social media’s version of a celebrity While this may be true for those with millions of followers, this is not where most of the marketing is (well,

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2018 wrap up blog

2018: The Wrap Up

Can you believe it’s the Christmas break already Time flies when you're having fun, and this year is no exception for the P4 Group team! We’ve have had another award-winning, jam packed 2018, filled with strategic campaigns and inspiring clients So, sit back, relax and join us as we wrap up 2018 with a snapshot of some of our favourite memories: Shop Brisbane City This year marked the second bi-annual Shop the City celebration, a collaboration between QueensPlaza, The Myer Centre and Wintergarden to bring Brisbane's biggest shopping party to life After being appointed to implement an integrated PR and creative campaign, we upped the ante with a new creative look and feel for the

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paid media, publicist

Paid, Owned and Earned Media – What’s the Difference?

When it comes to public relations, there are three main types of media we use as communication channels; paid, owned and earned media Each type is very distinct and has its own pros and cons, but a good digital media strategy makes use of all three We’ve outlined the differences between the three so you can decide which media type (or combination of media types!) will work best for your business Paid Media Paid media is any form of paid advertising - social media, online marketing tools and search engine advertising, just to name a few Paid media is a great way to start your marketing journey, as it will increase exposure for your brand and content, and drive traffic to your website and

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Marketing Tips

7 Simple Tips To Make Your Email Marketing Stand Out

An Email Direct Marketing (EDM) strategy might just be the most underestimated tool in a digital marketer’s box In a world of social media addicts and website aficionados, email can seem like a forgotten older cousin that nobody ever talks about anymore Plus, with many people receiving hundreds of emails daily, many companies who do use email marketing could just as easily be shouting into a crowded room, completely unheard Here at P4 Group, we recognise the power that a properly-executed email marketing campaign can have for your brand, so we’ve put together seven of our simplest tips to help your emails stand out in a crowded inbox, instead of falling victim to that dreaded

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social media, facebook advertising, google, linkedin, instagram

Social Media Updates for 2018

New year, new social media update - nothing like kicking off 2018 with something new to digest  Thankfully for you, the P4 digital team constantly have their finger on the pulse, ready to adapt to the ever-changing world of digital marketing To ensure you start the year on the right foot (and don’t keep living in 2017) we have compiled a need-to-know guide on all things social media for 2018 to help you transition with ease Facebook If you haven’t been living under a rock this year, you would have heard of Mark Zuckerberg’s latest announcement on Facebook’s algorithm change – if you have no idea what we are talking about you can read his official statement here

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