Despite what Absolutely Fabulous may have led you to believe, being a publicist is not all champagne and fashion shows (although admittedly, there is some of that) As a communications professional, we spend most of our time researching, planning, talking, pitching, strategising, writing, briefing, networking and reporting – while the reality may not be as glamorous as the job title suggests, it’s undoubtedly a labour of love Based on real-life conversations and scenarios, here are seven things we wish family and friends could understand about communications professionals: 1 “How can you possibly send that many emails in one day” When I say I sent 300 emails today, I’m not
