2018 wrap up blog

2018: The Wrap Up

Can you believe it’s the Christmas break already Time flies when you're having fun, and this year is no exception for the P4 Group team! We’ve have had another award-winning, jam packed 2018, filled with strategic campaigns and inspiring clients So, sit back, relax and join us as we wrap up 2018 with a snapshot of some of our favourite memories: Shop Brisbane City This year marked the second bi-annual Shop the City celebration, a collaboration between QueensPlaza, The Myer Centre and Wintergarden to bring Brisbane's biggest shopping party to life After being appointed to implement an integrated PR and creative campaign, we upped the ante with a new creative look and feel for the

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Weekly Wrap: 10-14 April – P4 Group

  “Success usually comes to those who are too busy to be looking for it” – Henry David Thoreau At P4 Group, a short week certainly doesn’t mean reduced output! Here are a handful of highlights as we hopped towards the Easter long weekend We heart Green Heart We’re excited to welcome a new client to the P4 family – CitySmart; an initiative of Brisbane City Council CitySmart is currently delivering $25 million worth of projects, with another $290 million in the pipeline, all designed to contribute to Brisbane’s economic growth and reduce our environmental impact We'll be managing media relations for the upcoming Green Heart Fair on 4 June; Brisbane’s biggest community

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Design and Development

Business Development: The art of finding a perfect match within the professional world

Sales-target driven business development has never been my thing I’m not a salesperson who sees the sport in the thrill-of-the-chase, seeking out any old client who has money to spend, romancing them and then locking them in with a pitch process full of bells and whistles used to seal the deal I am, after all, a tragic deep thinker who thrives on meaningful relationships So, while a realistic budget and timeframe is vital to a successful professional partnership, it should come as no surprise that working alongside clients who fit our agency’s skill set, and inspire and motivate our team is my thing But finding these match-made-in-heaven clients is rare (thankfully we have been

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