communication strategies

Preparing for Change with Strategic Communications

Commencing in 2018, the Australian Government’s Royal Commission into Aged Care Quality and Safety is an industry-changing initiative Our client, a Queensland provider of aged care services, engaged P4 Group to advise on and deliver a proactive corporate communications and engagement strategy to support the organisation during a period of industry transformation Our client wanted to achieve key outcomes through this brief with P4 Group, including: Articulate the position of the organisation Inform staff, residents and the community Establish a plan for engagement and communication Inform internal leadership around the 18-month process Maintain high performing business

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BGD-Stats

Business Booming for Australian Retail Client

Books and Gifts Direct is Australia's largest direct seller of books and gifts They sell products from lunchrooms and reception desks in more than 25,000 workplaces around Australia, and now also sell online P4 Group was engaged as an extension of the Books & Gifts Direct team, managing all online and offline marketing activities In 2019, it was identified that there was a need for a new way to recruit franchisees who deliver the company’s products and interact with businesses who have display boxes Previously, traditional advertising, such as radio and letterbox flyers, were used to recruit franchisees This method was expensive and did not often result in a positive Return on

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st josephs school, public relations

Inspiring a Brand Evolution for Leading Toowoomba School

St Joseph’s College is a secondary school based in Toowoomba, Queensland, with more than 60 years’ experience providing exceptional Christian education P4 Group was chosen to work with the St Joseph's team to revitalise the school's brand and bring the brand to life through a fully integrated marketing and communications strategy St Joseph's wanted to achieve key outcomes from this brief with P4 Group including: Shape a new brand definition and positioning to re-establish market foothold Revitalise the brand identity with a contemporary feel Identify and leverage opportunities to communicate the new brand with target audiences P4 Group marketing, communications and

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event digital

P4 Takes on Brisbane Festival

This September the P4 Group team took on Brisbane Festival, Queensland’s largest arts festival with an exciting program of music, theatre, dance, comedy opera, circus and much more - making up 70 productions and 540 performances Each year Brisbane Festival paints the town pink for 22 days in September The festival theme for 2016 was “Welcome to Youtopia”, encouraging festival goers to step outside their comfort zones and truly embrace the full festival experience P4 Group were completely immersed in the Youtopian paradise and were able to produce some fantastic results for the client The P4 Group team achieved, over2000 media clips, generating a potential reach of 46,560,863

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