creative strategies for digital marketing, social media, news, publications

Brainstorming: How to Unlock Your Idea Generating Potential

Brainstorming is the creative bread and butter that gives our team at P4 Group the space to offer our clients an out-of-the-box approach to projects and campaigns We believe the team brainstorming process is THE best way to generate ideas Why 1 Brainstorms utilise a diverse group of thinkers Different teams and disciplines, from various backgrounds, bring unique perspectives 2 They provide a creative-thinking environment where the focus is on quantity of ideas To help you facilitate better brainstorms and spark the creativity and imagination that exists inside every employee, we wanted to share the tips and tricks for each of our key brainstorming elements – the environment, the

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public relations, media

New Year, New PR Industry: Predicted Shake-Ups for 2018

We’ve upped our daily treat consumption from 0 to ‘I’ve got to stop eating!’ with the endless amount of baked goods on offer, and we’re officially sick of hearing Mariah Carey spinning on repeat – yep, Christmas has been and gone! With the New Year in full swing, we switch our minds to the excitement ahead, which includes a barrage of resolutions we probably won’t end up keeping, and some welcome advancements to our ever-changing industry So what are the shake-ups headed for PR in Australia in 2018 It’s always said that PR professionals wear multiple hats, and we’re certainly not just publicists here at P4 Group - we’re fortune-tellers too! Here’s what we’re

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