PROI p4 blog

PROI: What Does It Mean?

Tags: , , , ,

As you may have seen on our website, e-signatures and newsletters, P4 Group is one of a handful of Australian agencies that are a part of PROI Worldwide – a network of international, independently owned agencies, with over 75 partner agencies across five continents, 50 countries and 100+ cities.

But what does being a part of this cohort actually mean, and how does it benefit our staff, clients and agency as a whole?  To help you better understand, below are five of the pros of being a PROI member:

1. We’re leading the way: PROI partners are usually the leading, or largest, independent PR firms in their markets and must meet stringent criteria before they are approved for membership. For clients, this means access to vast resources and expertise, wherever they need it, in a high-touch, personalised and trusted service model.

2. We share work styles, work ethic and minimum standards: When working with any agency within the PROI, we know they will work as an extension of the P4 Group team and provide a client-focused approach to briefs, as we do also. Currently, we work with our partners in the USA, Fischer Appelt, to provide year-round public relations services to Womanizer Global, who they referred to us in early 2018.

3. Education is at the core: While we pride ourselves on our high standard of work and client standards, one of the biggest things the PROI has taught us is – you never stop learning! We meet with the Global group and Asia-Pacific region throughout the year and engage in open dialect around region-specific challenges and emerging trends – some of which Australia is leading, and others that haven’t hit our shores. It’s this intimate insight into global trends that allows us to keep abreast of the industry, on an international level.

4. The opportunities are endless: Whether it be partnering with an agency internationally to deliver a client brief, sit in on a sector-specific conference call with PROI partner or to travel to work in the offices of one of our affiliates, the opportunities to make the most of PROI are infinite. It is this broad spectrum of possibilities that ‘had us at hello’ when joining the PROI, and this continues to be a fantastic benefit of the membership.

5. PROI partner firms truly represent the PR industry’s best: Agencies within the PROI have earned hundreds of awards, with many recognised as Agencies of the Year in their markets and for best-in-class campaigns for clients. The industry experience of the organisation spans work in consumer, energy, financial services, healthcare, technology, non-profit and virtually every other sector.

PSA: The ‘pros’ list is far more extensive, but these are just a few we wanted to highlight!

I am lucky to be P4 Group’s representative in the PROI and, on a personal level, it has inspired me to continue to learn as a practitioner and reiterated that PR and communications really are two complex platforms for business to navigate, regardless of where they reside.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” – Richard Branson.

Blog post by Lauren Faulkner,  the Communications Group Account Director at P4 Group