Distinguishing one of Queensland’s biggest tool suppliers from its competitors
P4 Group were engaged by TradeTools to strategically deliver proactive PR activity over a three-month engagement period, with a focus on reaching their current and building brand awareness with prospective clients. Working closely with the TradeTools team, P4 delivered a highly successful campaign that achieved an enormous amount of positive PR activity, resulting in the TradeTools brand reaching more than 22 million people across the three-month engagement period.
"I approached P4 Group to assist with brand messaging and organic PR opportunities for TradeTools. They understood the task, took time to learn and understand the business and delivered on what was promised. I’m really happy with the work that we achieved with P4 Group and will approach them again next time our PR needs arise." - Rachel Ford, TradeTools Marketing Manager
Pieces of positive coverage secured
People reached nationally
Of coverage mentioned the TradeTools brand
Piece of coverage secured in the Australian Financial Review (print and online)