Raising awareness for Brisbane’s inaugural ‘The World’s Big Sleep Out’
P4 Group were engaged by Mercy Community to assist in raising awareness for Brisbane’s inaugural ‘The World’s Big Sleep Out’, in turn driving registrations for the event and spreading awareness for both Mercy Community and homelessness in Australia and beyond.Through identifying opportunities, alongside creating new opportunities, P4 Group achieved significant amount of PR coverage in just two months.
"Working with P4 Group on The World’s Big Sleep Out campaign was an absolute pleasure. The team at P4 were super easy to work with and always kept our vision in mind. We were very happy with the media coverage they helped us secure for the campaign across print, digital and broadcast formats: great support, great outcomes!” - Khatra Nekzad, Fundraising and Corporate Relationships Manager
Of coverage KPI achieved
Of coverage contained direct call-to-action to register for the event
People reached through media coverage
Educated the community on the issue of homelessness in the Brisbane and Queensland region