Communications, Public Relations, and Digital
Driving registrations for Queensland’s largest community event
For the eleventh consecutive year, P4 Group was engaged by News Corporation Queensland to deliver PR and digital expertise for The Sunday Mail Bridge to Brisbane – Queensland’s largest community event. P4 Group delivered an integrated approach to the 2019 Bridge to Brisbane campaign, to ensure the event had a strong media and digital footprint. This included a launch event, extensive social media strategy, content development, public relations strategy and stakeholder engagement.
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KEY OUTCOMES+
$5000000
Worth of collaborative PR delivered
29
Pieces of blog content developed for the Bridge to Brisbane website
26%
Growth on Instagram
6%
Growth on Facebook
30000
Participants at the 2019 event
$878000
Raised for charity throughout the campaign period
