QBANK
February 24, 2020
The Sunday Mail Bridge to Brisbane
February 12, 2020Public Relations
Serving up Public Relations for leading hospitality moguls, The Ghanem Group
P4 Group were initially engaged by hospitality moguls, The Ghanem Group, in April 2018 to support the launch of two of its newest venues – modern Chinese restaurant, Donna Chang, and luxe basement cocktail bar, The Boom Boom Room. Following the success of the launch, P4 Group were engaged on an ongoing basis to support their venue portfolio with PR services to generate consistent media coverage and drive increased brand awareness and visitation.
“I absolutely loved working with P4 Group, I have worked with many PR companies in the past and P4 Group far outshone them from every angle. I love their transparency, attitude and weekly reporting. So much so we will be using them for a future project. I couldn't recommend them highly enough.” – Petra Coutlis, Group Sales & Marketing Manager
“I absolutely loved working with P4 Group, I have worked with many PR companies in the past and P4 Group far outshone them from every angle. I love their transparency, attitude and weekly reporting. So much so we will be using them for a future project. I couldn't recommend them highly enough.” – Petra Coutlis, Group Sales & Marketing Manager
+
KEY OUTCOMES+
205
Pieces of media coverage generated across key print, online and broadcast media targets
56
Million people reached
Solidified Donna Chang’s reputation in national and interstate media as a ‘must-do’ dining option in Brisbane
Facilitated famils with key food critic and lifestyle media targets
Acclaimed national food critic, John Lethlean, listed Donna Chang in his Top Three Queensland restaurants
Secured various features on both Donna Chang’s food and interiors in top tier national media outlets
Secured Blackbird, Donna Chang and The Boom Boom Room on local street press’ radar for ‘round-up’ articles