Creating buzz and driving attendance to one of Australia’s biggest sporting events
For the seventh consecutive year, P4 Group was engaged by Supercars to generate lifestyle, sport and general news media coverage for the Ipswich SuperSprint and Gold Coast 600 races in the Virgin Australia Supercars Championship.
P4 Group delivered a multi-faceted communications strategy to promote the Century Batteries Ipswich SuperSprint and the Vodafone Gold Coast 600 as premier racing events, reaching a total audience of 207 million + people and achieving record attendance numbers at the GC600 event.
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