Positioning a global enterprise as an industry leader
P4 Group were engaged by Snap Fitness (Lift Brands) to develop and deliver regular creative PR campaigns to support brand activity on a consumer level and a franchisee recruitment level, as well as develop publicity around news and expansions.
Working in collaboration with the Snap Fitness and the Lift Brands team, P4 Group delivered a multi-faceted public relations campaign that secured widespread state and national coverage for Snap Fitness and its franchisees. Key results include securing the front cover of Inside Franchise Business Magazine and landing commentary in The Courier Mail on fitness careers.
"Snap Fitness was very new to the Public Relations space and P4 Group really stood out, providing a lot of guidance and support. Working with an agency that has a broad team really helps hone in your objectives, to get the most out of each campaign and deliver results." Stefanie Nicholson, Marketing and Communications Manager
Pieces of media coverage across print, online, TV and radio secured
People across Australia and New Zealand
Secured the front cover of Inside Franchise Business Magazine
Of coverage secured included the Snap Fitness or Lift Brands name