A celebration of Brisbane’s premier shopping destinations
2018 marked the second Shop the City celebration, a collaboration between Brisbane City’s premiere centres - QueensPlaza, The Myer Centre and Wintergarden - to bring Brisbane’s biggest shopping party to life.
P4 Group worked as an extension of the Shop BNE City team on all touchpoints of the event including concept development, design, social media strategy and implementation, PR, influencer seeding, event management, stakeholder management and partnerships.
#shopbnecity hashtag impressions
Partnership between Shop BNE City and Mercedes Benz secured