Raising awareness for Queensland Child Protection Week
Queensland Child Protection Week approached P4 Group to deliver a strategic public relations campaign that would maximise media coverage of its annual campaign. P4 Group was engaged to undertake this brief in 2015 and 2016, with the scope of the engagement expanding in 2017 to include both public relations and social media. The primary goal of the campaign each year was to increase engagement and brand recognition among the campaign’s target audience.
Pieces of media coverage across 14 national media outlets
Coordinated a full-page feature in The Courier-Mail, and two syndicated APN features