When PPQ launched the world’s first emoji number plates to Queensland drivers, P4 Group was appointed to launch the to media. We worked closely with PPQ to develop a public relations strategy, key messaging and creative pitching approach.
Pieces of coverage
Social media mention
People reached across the world
People reached through TV and radio
Global traction, reaching audiences as far as the United Kingdom and Japan
Named Trend Watching ‘Innovation of the Day’ in a dedicated e-newsletter to their global database