Public Relations, Creative, and Digital
Do More Than Remember
P4 Group were engaged by Legacy Brisbane to assist in building awareness in the organisations inaugural ‘Do More Than Remember’ campaign, specifically targeting the Under 55s market, who have historically not connected deeply with the brand. As part of our engagement, we delivered three client testimonial videos, a digital marketing strategy, media relations strategy and implementation and social media influencer management.
Flashback feature across Channel 7 News Queensland in the lead up to Remembrance Day
Pieces of positive media coverage
Impressions through traditional media coverage
More than 85% of coverage linked to direct CTA