Public Relations, and Communications
Repositioning an iconic retail hub
Following the $450 million renovation of Indooroopilly Shopping Centre, this iconic Queensland retail hub required market repositioning and media coverage. The Centre wanted to clearly highlight its new fashion leadership position within the Queensland market and demonstrate its quality in-centre customer experience.
Increase in Facebook likes and followers over a three-month period
Increase in Instagram followers over a three-month period
Average weekly engagement on Facebook