P4 Group was engaged by social enterprise Human Connection Project to provide strategic marketing and communication support as the brand found its feet, developed its offering and raised awareness in the local community.
Human Connection Project aims to work within the community to empower connection and develop psychological resilience and emotional wellbeing for people of all ages.
Founder Matt Boyce wanted to grow the brand’s cornerstone Walk and Talk events, which saw Brisbane locals come together for some riverside exercise and open conversations about mental health, as well as raise the profile of his social enterprise and its purpose.
"Working with the amazing team at P4 was instrumental in moving our mission forward. Our objective for our campaign was to engage and educate as many members of the community as possible. The reach and engagement we received from our campaign thanks to P4 well exceeded our expectations. As a charity we work with a very tight budget and the team worked with us to come up with the best solution. I can not wait to work with P4 again in the future." - Matt Boyce - Founder
Pieces of coverage for Walk and Talk events, including a feature segment on Channel 7 syndicated across QLD
Secured a profile for Founder Matt Boyce on The Carousel
People reached through our ‘How Good’s Living’ influencer social media campaign
Designed logo assets including Human Connection Project and How Good’s Living