Engagement, and Public Relations
Changing the face of travel on the Gold Coast
Upon commencement of the Light Rail project on the Gold Coast, P4 Group implemented a communications and stakeholder engagement strategy to build awareness, inform, maximise community feedback opportunities and gain acceptance and support for the project. A P4 team of eight communications and stakeholder engagement professionals were embedded on the project and worked closely with the project partners to deliver advice, strategies and tactical implementation.
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KEY OUTCOMES+
200+
Directly engaged with 200+ local businesses to build awareness of the project
500,000+ People reached through social platforms
Delivered a total 3 x campaigns ('Testing and Commissioning', 'Love Learning' and 'Love Our City' campaign)
Built awareness and informed the local community across 20+ communication methods
Presented to more than 13,000 school children for ‘Love Learning’ campaign designed to promote tram safety
Captured community sentiment and understanding of construction impacts to inform planning
