Upon commencement of the Light Rail project on the Gold Coast, P4 Group implemented a communications and stakeholder engagement strategy to build awareness, inform, maximise community feedback opportunities and gain acceptance and support for the project. A P4 team of eight communications and stakeholder engagement professionals were embedded on the project and worked closely with the project partners to deliver advice, strategies and tactical implementation.
Directly engaged with 200+ local businesses to build awareness of the project
500,000+ People reached through social platforms
Delivered a total 3 x campaigns ('Testing and Commissioning', 'Love Learning' and 'Love Our City' campaign)
Built awareness and informed the local community across 20+ communication methods
Presented to more than 13,000 school children for ‘Love Learning’ campaign designed to promote tram safety
Captured community sentiment and understanding of construction impacts to inform planning