Gold Coast Homeless Connect Public Relations and Engagement Campaign
P4 Group were engaged to deliver a proactive PR and community engagement campaign ahead of the Gold Coast Homeless Connect event in August 2019 to drive awareness of homelessness on the Gold Coast and encourage donations from community members.
P4 Group worked closely with the Gold Coast Homelessness Network, media, key stakeholders, local schools and businesses to generate donations of clothing, toiletries and non-perishable food – as well as driving broader awareness and positive sentiment around the annual event.
"It was a pleasure to work with the team from P4 for 2019 GC Homeless Connect event. Stand out benefits included the enthusiasm with which the strategy was envisioned, developed and planned by the team. With an open mind to the needs of the event and its guests, the willingness to communicate and listen to feedback throughout, the P4 team clearly articulated the end goal. This was evidenced by the results from the donations strategy and community awareness raising that brought a wave of interest and support for the event. Well done!" - Liz Fritz, Patron
Pieces of coverage secured between June-August 2019
Of coverage contained direct CTA
Million people reached
Gold Coast schools engaged to assist in raising donations
Speaking opportunities with local schools coordinated
Pairs of socks donated via a national hosiery company