Helping Australians 'commemorate at home' this ANZAC Day
Due to the recent Covid-19 pandemic, Gloriously Free Oats (GF Oats) devised a plan to package its naturally gluten free, vegan, oat-based ANZAC biscuits into commemorative packs so people could ‘commemorate at home’. These packs included GF Oats’ Veteran Affairs approved ANZAC biscuits, a sprig of rosemary and an ANZAC trivia competition card.
The initiative presented an opportunity to secure positive PR and drive sales of its biscuits to those in isolation.
Leveraging our relationship with long-term client Legacy, P4 Group was able to negotiate and secure a partnership to enable GF Oats to raise vital funds for the charity.
"This was our first time working with a PR agency but we knew we needed expertise to maximise this unique opportunity for our business. One of our 2020 goals was to find a long-term partnership that really resonated with the morals and ethics of our company. We are so grateful to have partnered with Legacy and and P4 Group! A great result all round."
Kylie Martin, Director and Operations Manager
Pieces of coverage for GF Oats including 8 online features and 2 broadcast segments on WIN and Seven
People reached across Australia
People reached through 4 organic influencer grid and story features
National business profile in Smart Company and MSN Business