Captions hit Queensland roads, screens and airwaves
P4 Group was tasked with launching a new personalised captions feature for PPQ, and raising awareness of the new product among Queensland drivers. We developed a strategic product launch campaign to secure media coverage across key titles with a significant reach stretching across print, online, TV and radio.
Pieces of coverage across TV, radio, print and online
Reach across widespread media coverage
Pieces of coverage landed across Channels 7, 9 and 10 Brisbane
Users reached through organic social media competition content