St Hilda’s School
February 24, 2020
Burgess Rawson
May 14, 2020Engagement, and Public Relations Marketing,
Driving ticket sales and raising Festival awareness
P4 Group was appointed to generate lifestyle, arts and general news editorial coverage both nationally and internationally for Brisbane Festival, and manage Brisbane Festival social media accounts in the lead up to and during the international arts Festival.
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In its first year as the PR and Communications agency for Brisbane Festival, P4 Group secured more than 1,022 individual pieces of content across print, digital, online and radio media outlets ranging from local to international and achieved a total social media engagement of 172,455 across the Festival’s social media channels.
P4 Group implemented an integrated public relations and social media strategy, which focused on publicising Brisbane Festival’s 70+ shows, profiling key artists and Brisbane Festival staff, and reinforcing Brisbane Festival as an internationally celebrated arts festival. P4 Group developed and implemented a strategic digital content plan, including creating and posting content across Facebook, Instagram and Twitter; managing content, responding to user comments and managing paid content performance.
KEY OUTCOMES+
Secured and managed live weather crosses with TODAY Show, Channel Nine News and Channel 7 News
63
Festival and performance reviews secured
Managed a media famil in partnership with Brisbane Marketing, attended by four key national media outlets
776
Pieces of content created across Facebook, Instagram and Twitter
174%
Increase in Instagram engagement from previous year
28%
Increase in Facebook engagement from previous year
46million
People reached through media coverage
3
People engaged in the Sunsuper Riverfire competition