Driving awareness and donations for an inaugural charity campaign
P4 Group were engaged by Animal Welfare League Queensland (AWLQ) over a two-month engagement period to deliver a proactive Public Relations (PR) strategy to launch their 2020 Christmas Appeal to amplify the messaging and drive donations for their Emergency Boarding Program for pets in need.
Through identifying opportunities, alongside creating new opportunities that shared the brand’s story and values, P4 Group achieved significant coverage over the two-month engagement period, resulting in AWLQ’s Christmas Appeal campaign reaching more than 12 million individuals and raising more than $54,000.00 in donations.
Pieces of positive traditional media coverage across print, online and broadcast secured
Social media mentions from 9 individual influencers
Of coverage contained the AWLQ Christmas Appeal message
Raised to support the AWLQ Emergency Boarding Program