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Perfect Story Placement: Our Top 5 Tips

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One essential thing to know in this industry is the necessity of a good story and how to get it published where you want it to be. A perfectly placed and delivered story can do wonders for your client – it builds their brand, positions them as experts and thought leaders, and increases their credibility. However, getting your story noticed can be a challenge with journos, who often receive hundreds of pitch emails per day. Here are a few top tips to ensure your story ideas stand out from the rest.

1. Know your audience
What is your story about and who do you want to read it? Do some research – make sure that when you’re searching for the ideal media outlet to pitch your story to, you know who their audience is and how best to capture their attention.

2. Catchy headline
“Scientists have discovered how to make humans closer to robots…you won’t believe how!” All they’ve done is invent new glasses, but hey, you’re still reading it, right?! It’s all about the appeal in the headline that gets journalists to open that email. Write your headline last, and make it relevant and exciting.

3. Get to the point
Keep it short and sweet! Get to the point with your pitch, know where it will be placed, and figure out the best way to convey the most information in the simplest way. On average, people only read about 20 per cent of a story, so make your pitch clear and concise so that the journalist can follow suit when delivering the story. Make it easy for the journalist to visualise!

4. Prime time
Living in the digital age, posting content during peak times is the best way to get it seen. Don’t share an article at 2am when no-one will read it – aim for times when people are heading to and from work, on lunch breaks, or generally free and searching for a good story!

5. Be ready
Have all your story information and relevant data ready to go. As soon as a journalist wants to feature your story, it’s all systems go and you need to be able to deliver ASAP! If your story features a spokesperson, make sure they are briefed and available for the journalist to speak to as required.