MEDIA AND PR

    DESIRED OUTCOME

    Promote awareness and encourage visitation to the region.

     


    CHALLENGE

    P4 Group was commissioned to develop a strategic publicity campaign to build excitement around the 2013/14 and 2015/16 turtle seasons at Mon Repos Conservation Park on Bundaberg’s coastline and encourage visitation.

     


    SOLUTION

    P4 Group implemented a multi-faceted communication strategy, which focused on announcing the arrival of the turtles to a national audience, profiling key stakeholders throughout the region and profiling the region as a holiday destination. P4 Group also successfully managed media familiarisations for Channel Ten and Channel Nine, which included liaising directly with local operators, building detailed itineraries and coordinating experiences.

     


    RESULT
    • Hosted travel familiarisation for TODAY Show and Channel Ten News
    • National television coverage
    • Front-page feature in Factor X
    • Features in all Queensland metropolitan newspapers