SOCIAL MEDIA + COMMUNICATIONS

DESIRED OUTCOME

In 2016, P4 Group was selected by Tourism and Events Queensland as a preferred supplier for delivery of digital and social media strategies and solutions for TEQ’s consumer brands.

 

CHALLENGE

To generate awareness, interest and engagement in Queensland, its destinations and associated brands.

 

SOLUTION

To date, P4 Group’s project work for Tourism and Events Queensland includes:

  • 2017 – 2025 Digital Strategy – strategy review and recommendations; updating of strategy document including relevant statistics; graphic design
  • Australia V England Rugby Union Test Match – social campaign concept development; content creation; campaign execution

 

RESULTS
  • Successful delivery of TEQ’s 2017 – 2025 Digital Strategy document
  • 382 ‘Likes’ and 170 retweets for the Australia V England campaign

For more information on Tourism and Events Queensland, visit teq.queensland.com