Client

StayWell Holdings

Service

PUBLIC RELATIONS + SOCIAL AND DIGITAL CONTENT

Timing

Services

PUBLIC RELATIONS + SOCIAL AND DIGITAL CONTENT

WHAT WE DO

P4 Group was engaged by StayWell Holdings (formerly StayWell Hospitality Group) to develop and implement a strategic public relations plan to position the brand as a significant player within the hospitality industry, globally.


HOW WE DO IT

P4 Group provides ongoing public relations, social media, design and copywriting services to StayWell Holdings, achieving positive results. Media coverage across international, national, state-wide and local media outlets is a focus to increase the profile of StayWell’s Park Regis and Leisure Inn properties, alongside profiling of key members of the company’s senior leadership team.

P4 Group also engaged in vital internal and external communications when StayWell holdings (then StayWell Hospitality Group) was acquired by global hotel management company, Prince Hotels Inc., based in Japan.


RESULTS ACHIEVED

Year on year, P4 Group achieves positive results across activity completed, including:

  • In 2016 and 2017, a total of 612 pieces of media coverage were secured, far exceeding the KPI of 125-170 pieces of positive editorial coverage per year
  • This coverage reached a potential audience of 14,359,760, equating to approximately $1,929,917 in advertising equivalent.

P4 Group continues to work with StayWell Holdings in 2018, with a focus on increased brand awareness and leaders in the mid-scale accommodation market, within Australia and internationally.