Client

Spicers Retreats

Service

PUBLIC RELATIONS, SOCIAL MEDIA, INFLUENCER ENGAGEMENT

Timing

Services

PUBLIC RELATIONS, SOCIAL MEDIA, INFLUENCER ENGAGEMENT

DESIRED OUTCOME

In 2016, P4 Group was appointed to deliver a results-focused strategic communications plan for Spicers Retreats.

The focus areas were to be: securing successful travel editorial, travel deal placement, media famils, social media and social influencers.

The overarching goal of all activity was for Spicers Retreats to be cemented as the leading luxury accommodation provider in Australia.

 


CHALLENGE
  • Boosting mid-week stays (Sunday to Thursday)
  • Develop Friday and Sunday night growth
  • Cracking the over 60’s market
  • MICE enquiries – conference room nights
  • Improving guest return rates
  • Increase our wedding bookings
  • Creating stronger calls-to-action via direct bookings

 


SOLUTION

P4 Group’s work focused, and continues to focus, on positioning Spicers Retreats as the leading luxury accommodation brand, as well as showcasing each of Spicers’ eight luxury properties through relevant, impactful media opportunities and social coverage.

P4 Group developed relationships with key travel media contacts and social influencers to secure quality editorial in high end publications and ensure on-brand social media exposure all year round.

 


RESULTS
  • Full page feature in QANTAS Magazine’s February 2017 issue
  • Escape (Daily Telegraph) feature
  • Mention in NW Magazine’s Valentine’s Day 2017 guide
  • Key influencers such as Fiona Falkiner, Sigourney Cantelo and Darius and Kayla Boyd visiting their properties.

For more information on Spicers Retreats, visit www.spicersretreats.com