Client

National Heart Foundation

Service

SPONSORSHIP

Timing

Services

    SPONSORSHIP

    DESIRED OUTCOME

    Corporate investment to extend vital research and education.

     

    CHALLENGE

    As one of Australia’s leading not-for-profits and health charities, the National Heart Foundation was seeking to build upon its relationships with corporate organisations to achieve greater levels of investment and assist in the delivery of its research and education programs, without compromising the integrity of its brand and reputation.

     


    SOLUTION

    P4 Group began working with the Heart Foundation in 2009 – initially developing a full sponsorship plan, incorporating policies and procedures; audit of its programs and assets; sponsorship hierarchies, packages and investments; and sales program.

    Since then, P4 Group has been the exclusive national sponsorship and licensing agency for the Heart Foundation, working as an extension of the in-house team to develop sponsorship solutions which have enabled it to attract substantial corporate investment in its programs by some of Australia’s leading brands and bolster its health education and research.

    P4 Group’s position as a trusted advisor to the Heart Foundation has also resulted in national public relations and sponsorship activation work in support of its sponsors.

     


    RESULT
    • More than 15 new corporate sponsorships across its major programs
    • Implementation of a quality fish oil endorsement program to support Australian manufacturers promote their products and contribute to education about Omega-3s
    • Extension of vital health campaigns and research thanks to corporate investment